Will advertising companies manage to use new mobile technology?

There is a rapidly growing industry in mobile advertising. It more than doubled from 2006 and reached 2.2 Billion dollars in global revenues in 2007 (according to Informa, Nov 2007). The mobile advertising and mobile marketing industry had been on the slow burner since the first mobile ads went online in Finland in 2000 (ad-sponsored news headlines for free on SMS) but the last few years has seen a lot of growth and innovation in this space. Admob just celebrated its 20 Billionth mobile ad served, and Admob only started two years ago in 2006; their current monthly deliveries are over 2 Billion mobile ads. In many countries the majority of the mobile phone subscriber base already receives ads on mobile, to the degree of 75% in Spain, 64% in France and 54% in Japan. As mobile is the widest-reaching media platform - by a wide margin with its gap growing ever wider.

Source: http://communities_dominate.blogs.com/brands/mobile/index.html

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