Mobile TV Market

According to compete.com, there were 28 million US adults who have jobs with significant downtime that do not sit in front of a computer all day. These 28 million consumers can view content during work hours where there is little competition for them from other media. Mobile TV has the power to deliver clear benefits to this group. However, to date, only a few consumers have shown dedicated interest in the early mobile TV products. Just 3.5% of online mobile content research is devoted to mobile video. Although there was a spike in interest in 2006 during March, April and May, on average less than 0.7% of visitors to major carrier websites each month viewed information about mobile TV in 2006.

From this figure we can say that the interest to mobile TV in the US is very low, as the US is the main market for mobile TV, this low interest can indicate that the market around the world does not experience a high market share.

Source:

http://blog.compete.com/2007/03/27/mobile-tv-demand/

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