Is there any niche market for mobile devices?

The definition of "Niche Market" in wiki is: "A niche market is a focused targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers. A distinct niche market usually evolves when a potential demand for a product or service is not met by any supply, or when a new demand arises due to changes in society, technology, or the general environment. Niche market ventures may become profitable even though they are by nature small in comparison to the mainstream marketplace, due to the benefits of specialization and focus on small identifiable market segments; even without the benefit of economy of scale. Niche markets may be ignored or discounted by large businesses due to what they consider to be small potential; this in turn is part of the process that makes the niche market available to smaller businesses. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already. "

In mobile device industry, there are actually 2 apparent neche markets, one is mobile device for kids and senior people, the other is for rich fashionable people. If mobile devices for kids want to be successful in market, the designer must think from the need of parents. Parents' decision is decides by factors like safety, education purpose, easy in use, control.

Example mobile phone for kids: (Firefly) The Firefly phone is designed for kids. It's small and simple--with just five keys to make and accept all calls. It comes with a speed dial for Mom and Dad.

While the biggest requirement for mobile devices used by senior people is user interface. Old people are slow in new technology, future mobile devices must be very easy for them to use. Generally, Large buttons, an easy-to-read display, a loudspeaker that is compatible with hearing aids and simple menu navigation are basic requirements for senior people.

Example mobile phone for senior people: (emporia)

For the really rich people who like new technology a lot, the business strategy is to provide them with the best products. Companies can ask for a relative high price for these people in order to get more profit.

Source: http://www.news.com/Photo-Firefly-phone-calls-on-kids/2009-1041_3-5670709.html
http://www.letsgomobile.org/en/3317/senior-mobile-phone/

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