How is the use of mobile technology across the age groups? Is there other good classifications of mobile users?

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IDC: Mobile user matrix:

IDC’s in-depth study breaks out mobile users into four distinct segments:

Display Mavens: individuals who deliver a large number of presentations while mobile and also use, to a moderate degree, entertainment applications during periods of idleness.

The Mobile Elite: the early adopter segment that adopts the latest devices, applications, and solutions, and also uses the broadest number of them.

Minimalists: the opposite of the Mobile Elite, these individuals employ just the basics for their mobility needs.

Voice and Text Fanatics: a more communications-centric group of individuals who tend to be focused on text-based data and messaging.

Source: http://www.itfacts.biz/idc-mobile-user-matrix/374





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