How easily will be product information be accessible to consumers?

Print and Media advertisements were the primary sources for product information - not any more. The emergence of the Internet and along with it, consumer to consumer blogs has made product information move swiftly across geographies. Any product defect, price differentials, positive features gets discussed immediately.

A mobile phone with an in built scanner is already in the prototype phase. When implemented, it will enable a consumer to scan a products bar code and get all relevant product information.

The emergence of consumer protection forums may assist the consumers while underplaying advertisers. No matter how impressive a product is advertised, the consumer will get access to the correct information especially if consumer forum groups keep a watch on it.