Government Policy
Name
Government policy
Description
The government policy has huge influence to the future TV development. whether the government is going to invest in the technology innovation related to TV development, and support the development of TV by the policy of reducing the tax in certain areas and industry is very crucial. it can determine the future of the countries' TV development. With the development of free broadcasting, Some governments may censor the contents of those programs.
Enablers
1. the unhealthy or illegal content of the TV broadcasting especially Some people use Internet TV to spread anti-government ideas need the some regulation control.
2. Dealing with interest conflict: if the development of Internet TV influences government’s or state-owned property’s interest, government would enter.
3. With the development of certain areas of industy,other areas of industry will start to grow quickly, then the government will publish some polivies to support them especially in the aspect of tax. e.g. many countries have the policy of that the foreign companies can pay less tax when they invest in their countries.
4. The governments focus on the reducing energy wasting, so the industries which will contribute into it will benefit from some policies.
5. In the less developed areas of the country, the govenment will have the policies which can help them to develop their industry. Therefore, the government will publish the policies respect to bebefits the business in those area. e.g. the West of China.
Inhibitors
1. Some People who hope to have more freedom on the TV content in the country fight against government’s control.
2. World-wide pressure of democracy.
3. Internet TV industry is quite profitable, and has a lot of stakeholders .
4. The government will have the policies to protect the native industry. e.g. custom
5. After too many foreign contries invest in, the government will hope to limit them with the policies.
Paradigms
The Internet TV is developing, but the IPTV and mobile TV is quite new. People can use the Internet TV to choose the content they like freely. However, there will be some illegal or unhealthy content on it. So the government will have certain regulation to control it. Also, for the IPTV and mobile TV,it is still in the start process. And with the government control of the Internet TV, people will like to choose IPTV and mobile TV. So the government should also have certain policies to support this industry.
Timing
Recent years.
Web Resources
http://arstechnica.com/news.ars/post/20070618-fox-to-offer-ad-supported-embedded-tv-content.html
http://www.broadcastingcable.com/article/CA6527963.html?rssid=193