For what reason do people buy mobile technology, impress, copying others?

Some people buy new mobile devices just because they stand for fashion, like ipod, iphone, obviously, they want to impress others and they're copying others from time to time.

But according to a report, males are more likely to buy a mobile phone as a fashion statement

Overall, productivity and convenience benefits are paramount to more users compared to other fundamental benefits, such as safety and security or style and status. The imperatives of style- and status-conscious mobile phone users are more numerous than other types of users ? overall, style and status seekers want the latest devices with new features and services. Safety and security seekers are minimalists ? that is, they are more typically price-conscious users who prefer easy-to-use phones with few enhancements. Males, more than females, rate style and status as important mobile phone benefits while females regard safety and security as more valuable.

Source: http://www.itfacts.biz/males-are-more-likely-to-buy-a-mobile-phone-as-a-fashion-statement/2355

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