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Description

Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.

Enablers

Clients are always interested in advertisement specially for their target market. Specialized advertisement is more profitable than random advertisement.

Inhibitors

The advertisement market depends very much on the economy as a whole. If the economy is bad, advertisement is one of the first things companies cut off.

Paradigms

The online advertisement market is a big market and this will keep growing over the next couple of years. Nowadays online shopping becomes more and more accepted. This results in bigger budgets for online advertisement campaigns.

Experts

Advertisement companies
Marketing / Research companies

Timing

The timing depends on the economy and when the competition launches an advertisement run.

Web Resources

Wikipedia on Advertisement
http://www.iab.nl/formats_pdf/bestedingenVS2005.pdf