Increase of amount of people connected to internet with mobile device

Back? The future of books

Description:

Technology again is the main drive behind this development, mobile devices are becoming more capable and now even phones can be used as e-book readers. Like the development in the internet this increase the amount of potential customers.

Enablers:

1. Better cellular coverage everywhere, allowing better speeds

2. People want to be able to access everything everywhere, and are willing to spend money to be able to do so

Inhibitors:

1. Alternatives like fixed wifi spots

2. Smartphones are more expensive then simple phones

3. People don’t want to get familiar with the more “complex” technology of smartphones