What kind of people will use mobile technology in 2015?
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IDC: Mobile user matrixIDC’s in-depth study breaks out mobile users into four distinct segments:
Display Mavens: individuals who deliver a large number of presentations while mobile and also use, to a moderate degree, entertainment applications during periods of idleness.
The Mobile Elite: the early adopter segment that adopts the latest devices, applications, and solutions, and also uses the broadest number of them.
Minimalists: the opposite of the Mobile Elite, these individuals employ just the basics for their mobility needs.
Voice and Text Fanatics: a more communications-centric group of individuals who tend to be focused on text-based data and messaging.