Difference between revisions of "User expectation"

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====Enablers====
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<p>
 
  <li> Convenience: audience want to reach the information and program they need
    directly at the time they want to, but current TV is limited to fixed schedule
    while Internet TV offered more control to the audience themselves</li>
  <li>Flexibility: a lot more softwares are available in computer than with TV.  
    Users can easily record, edit, distribute what they get from Internet TV,
    which are all relatively harder to achieve in current TV.</li>
  <li>Time &amp; Cost saving: Youngsters are tomorrow's market for TV and Internet
    TV. Most of them are accustomed to using internet as an important way of communication
    and entertainment. As long as Internet and computers can fulfill all jobs
    of TV, they won't bother to physically switch to TV or waste money into TV
    sets.</li></p>
====Inhibitors====
====Inhibitors====
<li> Rules for copy rights, knowledge properties and other issues are still  
<li> Rules for copy rights, knowledge properties and other issues are still  

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Inhibitors

  • Rules for copy rights, knowledge properties and other issues are still not ready enough to provide all programs and information that TV is offering on Internet.
  • Large broadcasting networks are steadlily holding their power of informaiton distribution and value chain in TV industry to protect them from Internet.

    • Paradigms

    Audience own full freedom and flexibility to choose and collect the information and programs they want through whatever medias available.

    Experts

    Not available now

    Timing

    Audience habits are rapidely changing now. As long as property issues, technology and resource channels are avaible, audience will quickly adapt to the Internet TV.

    Web Resources

    Please refer to my WIKI of profit research question in Internet TV.

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