Towards personalized advertising
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Experts
- 24/7 Real Media
- MIT Advertising Lab
Timing
Personalized advertising is already happening, e.g. look at Google's way of showing ads based on what a customer is searching for. The coming years personalized advertising will increase rapidly.
Web Resources
- http://glinden.blogspot.com/2005/05/personalized-advertising-on-findory.html
- http://www.pitt.edu/~esther/papers/CustomizedAdvertising.pdf
- http://www.247realmedia.com/about/press_2005/2005-11-08.html
- http://adverlab.blogspot.com/
- http://www.newsofthefuture.net/index.php?/archives/34-April-04,-2009-Advertising-Personalized-Harley-Davidson-ad.html - A concrete Scenario. In advertisement-movies, the license-plate could be changed depending on the IP-Address of the viewer.