Towards personalized advertising

Description:

The next couple of years, we will see a development in the direction of more personalized advertising. Nowadays advertising is in most cases not focused on the individual needs, wishes etc of a client.

Enablers:

• (Broadband)Internet : (broadband) internet makes it possible to...
• People's willingness to provide personal data : Information can be accessed, delivered and acted upon in real time by the user without the start-up time required for a desktop PC
• Techology : The technology to gather and interprete personal data is becoming better and better

Inhibitors:

• Privacy violations
• People's increasing ability to ignore adds

Paradigms:

People to communication and entertain something to spend a lot of time to use mobile phone anywhere and anytime grows rapidly

Experts:

Support from LGE, SSE, NOKIA

Timing:

Since last 4 years,camera phone launched Convergence phone Mega trend