Towards personalized advertising

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Description:

The next couple of years, we will see a development in the direction of more personalized advertising. Nowadays advertising is in most cases not focused on the individual needs, wishes etc of a client.

Enablers:

  • (Broadband)Internet : (broadband) internet makes it possible to...

o People's willingness to provide personal data : Information can be accessed, delivered and acted upon in real time by the user without the start-up time required for a desktop PC

o Techology : The technology to gather and interprete personal data is becoming better and better

o Localization : Recognising where the user is located and matching information or services to that location adds a unique value to mobile services

o Convergence : Thechnological capabilities that can be deployed on the move are rapidly blurring the distinction between mobile phones and PCs. Ongoing advances in sophistication, functionality and personalisation will continue to sustain handset renewal

Inhibitors:

o Design and potable size(Display,resolution,memory.os) o Usability(Input/output device) ㅇCapability(speed),multi task)and interface with another product

Paradigms:

People to communication and entertain something to spend a lot of time to use mobile phone anywhere and anytime grows rapidly

Experts:

Support from LGE, SSE, NOKIA

Timing:

Since last 4 years,camera phone launched Convergence phone Mega trend

Web Resources: