Difference between revisions of "Towards personalized advertising"

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The next couple of years, we will see a development in the direction of more personalized advertising. Nowadays advertising is in most cases not focused on the individual needs, wishes etc of a client.


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* (Broadband)Internet : (broadband) internet makes it possible to...
* People's willingness to provide personal data : Information can be accessed, delivered and acted upon in real time by the user without the start-up time required for a desktop PC
* Techology : The technology to gather and interprete personal data is becoming better and better


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* Privacy violations
* People's increasing ability to ignore adds


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When personalized advertising will occur, the traditional advertising media do have a problem. Especially newspapers, magazines and radio are non-personalized media, they provide adds for broad target groups. Media like the Internet and maybe TV will benefit because they are able to provide personalized adds. Therefore, advertisers will change their focus from advertising in traditional media to personalized media. Traditional media will suffer losses.


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* Google
* MIT Advertising Lab


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* e.g. In 2010, 80 percent of advertising spendings will go to personalized adds.


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[http://glinden.blogspot.com/2005/05/personalized-advertising-on-findory.html Personalized advertising on Findory]

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