Technological factors

Research Questions Technological factors

What is Location Based Service?

Location Based Services (LBS) are business and consumer services that givers users a set of services starting from the geographic location of the client. This position can be known by user entry, or a GPS receiver. These services offer the possibility to users or machines to find/locate other persons, machines, vehicles, resources and also location-sensitive services, as well as the possibility for users t track their own location. The request for location can be originated from the client himself and from other entity such as an application provider or the network. Anyway, whenever location is requested the customer has to give the permission for the location request. Most Location Based Services include two major actions:

            [1] Obtaining the location of user
            [2] Utilising this information to provide a service

Types & Groups

There are three basic types of LBS: pull, push and tracking. In the case of pull service, a customer mskes by himself a request for LBS. The push service differ from the pull services on thr point that the request for service is not technically made by the customer but by the service provider. Tracking services are the third basic type of LBS. The idea for that type of service is that someone asks for a location of the mobile terminal. All the available services until now can be divided in four major groups:

            [1] Business Applications (Asset Tracking / Field Services / 
                Billing / Buying / Advertising)
            [2] Entertainment & Leisure (Gaming / Location-based Imaging / 
                Athletics / Travel)
            [3] Navigation / POI Look-up / Traffic
            [4] Social Networking (Peer to Peer / Find Me / Personal Security)

Players in LBS

It is likely that many LBSs will require the involvement of many different parties in oreder to provide the complete service.

The LBS Enabling parties are described at the bottom of the picture. These players are divided roughly into four categories: Location Technology Providers (LTP), Network Operators (NO), Regulators (REG) and Service Providers (SP). LTP are manufacturers of different hardware and software which enables positioning of mobile terminals. NO are companies that have infrastructure for GSM telecommunications. REG in general enables LBS through investing in sattelite technologies (e.g US government's GPS and EU's Galileo) and also by setting up laws and regulations which give guidelines how LBS can be legally implemented. SPs are the companies that implement service logic and user interfaces, interfaces between LSB and NO systems.

The key to LBS success

The Key success of LBS depends on three main issues:

    1. The performance of location system 

    2. The value of service being provided 

    3. the usability of the service by the end user.

These issues can not be seen as mutually exclusive. The two critical factors that define a system’s performance are: accuracy and consistency. Accuracy, the more obvious of the two, refers to the radius in which a location technology can pinpoint the location of a cellular phone or device. Of equal importance to accuracy is consistency. Consistency is a function of two primary factors: coverage and yield. Coverage applies to the area in which location service is available, and yield refers to the location technology’s ability to obtain a location fix.
Value can be described as the ability of a service or application to bring the qualities people are looking for, which can be represented by enabling features and impact on lifestyle and or productivity. The level to which an application or service can provide these, determines its value and relative worth in the marketplace. The higher the value base, the higher its perceived value and the more someone would be willing to pay for it. The current state of the most valuable services are shown in the figure.



The last factor, and one that is all-too-often forgotten, is the usability of a service or application. Usability is a function of the end-user experience. Factors that negatively affect the end-user’s experience may eventually lead to lackluster success figures. This is exemplified with some of the location-based services that have already been enabled. Many services that rely on Cell-ID technology require the user to enter additional information about location, such as the nearest cross street, before any quality information can be displayed. This is time consuming and frustrating when working with a phone’s interface. even if a service or application can provide high value information with a strong level of interest, if experience of accessing that service is unpleasant, the long-term success of that service can be questioned.

What LB technology will be accepted by large amounts of potential users? And how fast can this users adapt to this technologies?

4. What are the required infrastructure for enabling LBS?
5. What devices are currently available?
6. What future devices may be available?
7. What are the limitations of LBS?
8. What are the technical implications of LBS?
9. Are there any substitutes for this technology?

Amarantha:
1. What are the planned future developments of the infrastructure?