Difference between revisions of "Sociality and Digital Lifestyles"
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The revolution got so far that there are at this point (2010) plenty examples of products which start out online-only, and somehow find afterwards their way into the offline world. One of them is a contest held by EA and H&M: Sims 2 H&M Fashion Runway Contest. Sims 2 player could participate by designing an H&M-inspired outfit using the game's design tool and uploading it to TheSims2.com Exchange. The winning outfit has been made available for purchase in nearly 1,000 H&M retail locations in the US, the UK, Sweden, the Netherlands, Belgium, France, Germany, Hong Kong and China for USD 14.90. <br> <br> | The revolution got so far that there are at this point (2010) plenty examples of products which start out online-only, and somehow find afterwards their way into the offline world. One of them is a contest held by EA and H&M: Sims 2 H&M Fashion Runway Contest. Sims 2 player could participate by designing an H&M-inspired outfit using the game's design tool and uploading it to TheSims2.com Exchange. The winning outfit has been made available for purchase in nearly 1,000 H&M retail locations in the US, the UK, Sweden, the Netherlands, Belgium, France, Germany, Hong Kong and China for USD 14.90. <br> <br> | ||
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