Social factors

Research questions on Social factors

Egon:
1. What type of devices do consumers prefer to use for accessing location-based services, e.g. cellular phone, PDA, in-vehicle device?
2. What are the lifestyle characteristics and demographic profile of those most interest in location-based services, telematic services and GPS navigation systems?

Fabian:
1. Which current technologies (habits) will decrease (printed city maps, tourist information...)
2. Tracking and tracing children rather than trusting them

Reza:
1. Would the consumer reaction be influenced by background / culture?
2. Which cultures are willing to use such a new product quicker than the others?
3. Is that also based on their sex/age/education/ etc..?

Werner:
1. To which extend will LBS be seen a 'value-adding' ? Can there be made a distinction between basic and diversified LBS ?
2. Is it positive to become dependant on LBS ? (eg. Replace city maps)
3. Is being trackable percieved as a positive development ?

Final questiond to focus on
1. What type of devices do consumers prefer to use for accessing location-based services, e.g. cellular phone, PDA, in-vehicle device?
2. What are the lifestyle characteristics and demographic profile of people interested? Who would be "best adaptable to the technique"?
3. Is tracking & tracing "good or bad" (privacy....)?
4. Good to be dependent on LBS (decreasing/replacing of city maps, tourist information, etc.)?
5. What is exactly value-adding?