Difference between revisions of "Second Life becomes First Life"
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== 2007: Popularity increases == | == 2007: Popularity increases == | ||
As the amount of users of Second Life keeps expanding, people become more and more familiar with the concept of it and its possibilities. This makes Second Life into one of the new ”next big things” that more and more users and companies are interested in joining. Companies like Coca-Cola, McDonald’s, Nike etc. begin experimenting with the possibilities of Second Life and start offering a few services to their costumers, primarily targeted at promoting their business. | |||
With the increase of companies entering Second Life, an increase of users also takes place. They become attracted by the new possibilities that SL has to offer and stick around to discover other aspects of it. By doing this, they start spending more money on Linden Dollars that they use within the game, making Linden Labs grow and start investing more money into the development of Second Life. The increase of money spent also boosts the games internal economy, making it even more interesting for players to keep playing the game. | |||
The increase in popularity also has a downside. Because of a few real-life incidents related to Second Life the media also starts giving the game bad publicity, creating a large amount of people that are against Second Life. | |||
Competition, like the Playstation 3’s recently announced “Home”, also begin to emerge but they have a hard time on keeping up with Second Life. | |||
== 2008: Increasing popularity = increasing concerns == | == 2008: Increasing popularity = increasing concerns == | ||
Revision as of 07:43, 29 March 2007
2007: Popularity increases
As the amount of users of Second Life keeps expanding, people become more and more familiar with the concept of it and its possibilities. This makes Second Life into one of the new ”next big things” that more and more users and companies are interested in joining. Companies like Coca-Cola, McDonald’s, Nike etc. begin experimenting with the possibilities of Second Life and start offering a few services to their costumers, primarily targeted at promoting their business. With the increase of companies entering Second Life, an increase of users also takes place. They become attracted by the new possibilities that SL has to offer and stick around to discover other aspects of it. By doing this, they start spending more money on Linden Dollars that they use within the game, making Linden Labs grow and start investing more money into the development of Second Life. The increase of money spent also boosts the games internal economy, making it even more interesting for players to keep playing the game. The increase in popularity also has a downside. Because of a few real-life incidents related to Second Life the media also starts giving the game bad publicity, creating a large amount of people that are against Second Life. Competition, like the Playstation 3’s recently announced “Home”, also begin to emerge but they have a hard time on keeping up with Second Life.