Difference between revisions of "Scenario 4 - Empire with Walls"
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==2010 - 2015== | ==2010 - 2015== | ||
[[File:manage.jpg|150px|right]] | [[File:manage.jpg|150px|right]] | ||
The world is still battling to recover from the global recession. Most western economies are battling several financial challenges that are occurring simultaneously; deficits, trade imbalances, rising unemployment, company fold-ups and bail outs. At the same time emerging economies like Brazil, China and India are expanding with previous year growth for China at almost 10%. With the suspected likelihood of a second global recession, developed countries establish new regulations and governments intervene in society to provide bailouts for companies, implement tighter financial regulations to prevent another recession and take greater roles in some private sector areas i.e. health care<br> | |||
As the Eastern powers emerge, western companies begin to consolidate their businesses and streamline operational activities. in emerging markets with using smart innovation. Competition is still fierce and many of the companies are resistant to acquisition, breeding more collaborative and joint ventures prospects than straight-out acquisitions. <br> | |||
The stifling economic climate and saturation experienced in the West fuels the the searchlight on the African continent as the new hub of economic activity. Several discoveries of natural resources have been made on the continent, but there is a lack of the technical expertise and knowledge to refine these resources. This attracts Multinationals and global investment. the U.S. with a massive rise in trade volumes from $18billion in 2003 to $73billion in 2007. Thus begins a new wave of . <br> | |||
The Major companies begin to explore opportunities in these economies. , but on businesses where creativity and learning environments are engineered by a strong mix of global culture and backgrounds and thus begins the focus on global staff recruitment, used to draw the best of what the world has to offer. of social platforms and networks promoting open innovation, who have been unable to find outlets to export their ideas and talent because of the struggling economies, where companies are not willing to take risks on untested technology. This is seen as a key platform to drive market-tailored innovation in these markets. Researchers have begun working with organizations to test the feasibility of using Functional brain imaging as a best-fit recruitment tool on a commercial level. <br> | |||
There is a contrasting view to the approach to innovation; the lack of financial assets by western companies means innovation is temporarily taken from a cost effective approach i.e. several research and development centres are moved to emerging economies where wages and set-up costs are cheaper (Oracle and GE in India, Microsoft and Xerox in China). The emerging companies who have the financial wherewithal begin to invest in innovation projects that concentrate not only on price cutting but on strip-down re-modelling processes that produce goods and services that meet the needs of these markets. The western companies rely on government to raise funds to finance innovation projects as banks are still not loan friendly, and consumers have become spendthrift, with the gradual evolution of society to a saving culture. <br> | |||
==2015 - 2020== | ==2015 - 2020== |