Difference between revisions of "Scenario 4- Innovation for the greater good"

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To innovate, company needs resources. To get these resources, they invest and ensure through intellectual property that they can get a return on their investment. With the spreading of capitalism since 19th century, a big part of the investment comes from private investors who understand that by innovating the company will be able to be more profitable and therefore give them a return on the investment. Company innovation has no limit as soon as it satisfies the condition of return on investment and that it respects regulations. With the idea of self-regulating market, governments try to lower the fields they regulate and as a consequence give more freedom to innovation. Sometimes innovation is a great progress for the humanity (health etc.) but sometimes innovation can creates consequences very devastating for the humans (financial bubble, weapons of mass destruction, pollution etc.)<br>
It is year 2030. The world is going green. Last two decades has witnessed phenomenal changes in the lifestyle of humans. People are adapting to sustainable way of living throughout the globe after witnessing the fury of our planet against what can rightly be termed as brutal exploitation of its resources by humans. Climate change has been claiming over 500,000 lives every year and millions more are affected severely. The oil prices have sky rocketed over the last two decades and specially since no new discoveries have being announced since 2025. The world is unable to satiate the appetite of 8.5 billion people. Many countries have joined hands in combating climate change and energy crisis. IPCC is playing a vital role in assessing climate change and providing the governments with significant information for decision making. The fair successor of Kyoto protocol devised in 2021 is now being followed and implemented by a large number of countries around the globe. UN is more powerful in persuading the countries to follow the environmental regulations. One of the most successful UN initiatives, United Nations Global compact is aligning the need of society with business. Alongside, large investments in energy projects for solar, air, nuclear and XTL technology are assuring that the future energy needs of the world will be met. Companies in the same or even varied industry domains are getting together to participate in evolutionary innovation. The phenomena of cooperative networking and joint effort towards sustainability took off after the great success of -to bring the resources from organizations and individuals together, share expertise and participate in devising innovative solution for products, technology and processes that align with sustainability. The innovative solutions devised in the joined effort are open innovations available for every participant within the organization. Similar organizations have sprung across the globe bringing companies and individual expertise together. Governments are participating in these organizations and supporting them in their quest for sustainability. The aim is to innovate in every aspect of business model and meet the carbon emission requirement. Reducing waste and increasing efficiency is the name of the game. The green collar army is invading the world.<br>


In 2009 and 2010, the financial crisis has exposed the world to a major crisis. The world has understood that the deregulation of the financial system has created innovative products which finally created a disaster. As the world gets conscience of these limits, a series of meeting have been held (G20) to further strengthen the regulations. Some countries governments and intellectuals are pushing for a better control of capitalism.<br>
'''2011-2015'''
In the beginning of 2011, the emotion across the world markets was gloomy. The second dip had hit the market and the fear was that Japanese episode of deflation and continued recession will recreate itself in the developed world. Governments in USA and EU were struggling to get the economy back on track. When the focus of the governments was on reviving the economy, on the other hand, the world was facing climate change disasters which were getting stronger year on year with little being done in this area. Many whistleblowers were drawing attention towards the nearing peak oil situation. Amidst these crisis situations, China was the new sun rising on the horizon. The Chinese government was disposing its vast reserves of dollars in return of investments all around the globe and yuan was appreciating steadily. The appreciating yuan in-turn was assisting US economy in making its imports competitive. The government in US and European countries was discussing and debating the new reforms and regulation that needed to be put in place for sustainable economic growth in future. After heated debates and protest by banking heavyweights, the government arrived at a possible solution. As a result, the developed world witnessed re-regulation of the financial markets, demerging of huge banks into its specialized components of retail banking, merchant banking and securities. The taxation laws and accounting rules were altered to clamp down on tax havens and transfer mispricing. The proposed policy reforms and restructuring was a splendid example of government led innovation towards building a sustainable society. <br>
 
'''2016-2020'''
 
The recession was long over. The beginning of a new era was marked with stable financial market and a healthy business environment for slow yet stable growth. But the oil prices were rising steadily without any future hope of stabilizing. The fact that the peak oil was closing in, which could lead to another wave of instability in the global market, was a growing cause of sleepless nights for many. New companies in the field of alternate energy had emerged in the due course and the existing energy giants were investing heavily in innovation of new fuels for the future generation. Governments contributed by ensuring the availability of infrastructure for these companies to rise and shine. In many countries, governments led the initiative of installing new alternate energy industry like wind, solar, nuclear, biofuels etc. The problem of nuclear waste dumping was solved by a collaborative effort of nuclear power plant companies combining their expertise together along with government funded research institutes participating in this effort and also ensuring that the environmental and safety norms are strictly followed.<br>
The digital revolution with cloud computing revolutionized access to resources and helped companies accelerate innovation. The introduction of memristor technology was all set to change the fate of computing and communication industry. The memristor was set to shrink the size of all memory and computing devices after the chip makers hit the glass ceiling in shrinking the chip size with traditional transistor technology.  It was also two times more power efficient and was likely to improve further. The technology invented by HP in 2008 was later opened to the industry for R&D. The current technology was saturated and memristor offered a solution for sustainable and revolutionizing future. The memristor technology could be copied  easily by competitors in future and hence it was in the best interest of HP, the industry and the society at large if the technology was developed in collaboration. Hence, the research was conducted  jointly by all the major competing players in an industry collaborating to tap the enormous potential of the technology that would be one of the biggest leaps in the digital revolution. <br>
The intensity of natural disasters were increasing continuously. The governments and organizations were geared to take a big step in combating the effects of climate change. <br>
 
'''2021-2025'''
The beginning of 2021 was marked by the historic Shanghai protocol that was meant to succeed Kyoto protocol. The new protocol was developed and approved to be implemented by UNFCCC countries. The protocol incorporated ambitious agenda for carbon emissions and environment conservation that was required to be rolled out in the next 5 years by all the member states. The first ones to act as a result were the multi-national organizations since the guidelines were being rolled out in many countries that these organizations operated in. They also had resources and expertise to build the action plan for future compliance. The strict environmental regulations required inventing new ways of conducting business. The time-line was sufficient yet challenging. Their was buzz around mega companies about collaborative innovation since every company going through the same process by itself without a guarantee of being successful at the end of 5 years was not ideal. The combined expertise of mega corporations working towards the same goal was a more promising and viable option which was exercised within many industries. The new environmental regulations were however a bane for many small industries who did not have the resources and expertise to transform the way they do business. This created an upheaval within the business society in many countries.<br>
The catalyst in the quest to sustainability and compliance was provided by advancement in digital technology such as evolution of smarter way of conducting business through cloud computing, smarter way of transmitting power through spintronics, evolution of smarter grids and most importantly memristor that was taking the generation beyond transistors.
 
'''2025-2030'''
The world was going green! The Shanghai protocol was being implemented throughout the UNFCCC member states. The time line provided of 5 years to comply with the environmental regulations was over and it was time for the litmus test. The delegation that comprised representative of majority of member states of UNFCC was sent around the globe to thoroughly inspect the implementation of the environmental regulation across industries in every country. This was a long and grueling process but was required to ensure fairness in the system. The inspection was going to be conducted on sample basis and for the rest, the data from local authorities would be analyzed. The system was far from perfect but it was a big step in the sustainable movement which was required to undo the harm to the eco-system. The non-compliant countries would be asked to shut down the companies that do not follow the environmental norms and fine would be imposed per non compliance found. The revenues generated by these penalties was partially diverted for welfare of climate change refugees and partially to offset carbon emissions. <br>
The countries had imposed heavy carbon taxation and penalties for any other pollutants being released in the environment. The collaborative innovation had worked out in many industries but some were still struggling. Many countries were not equipped to implement these reforms and hence were assisted by stronger and more equipped nations. The innovative capabilities were formed and shared collectively for the greater good of the society.<br>


From 2010 to 2030, under the pressure of Europe which was finally joined by some emerging countries (China, Brazil) and finally the US, the world has decided to control private investment as one of the fundamental measurements of global financial governance. Flow of capital will mainly use a heavy taxation system which aims at controlling the excess of capitalism and its consequences. As profit and capital are heavily taxed, companies have troubles to raise money to finance their innovation through private investment. But a solution has been found: a world organization for innovation has been created (like the WTO, EU, and governments) and provides subventions to companies for their innovation. On top of giving the appropriate resources necessary for innovation, this organization would set fields and objectives according to a Masterplan for innovation. States agreed on priorities: sustainable development, health etc. and distribute subventions to companies so that they can innovate in these fields. Companys innovation is therefore driven by governmental or international organization more than profits. Companies will get more subventions if they show their capabilities to be very efficient in innovation, and finally innovations are driven in the directions which are the most effective to remediate to the main issues of our world (lack of energy resources, improvement of health etc.). Innovation is not driven by profit only and this control reduces the risk of innovations which can have bad consequences. It also focuses all the resources available in some specific fields ensuring faster and better results in those fields. However the negative effect is that for individuals and companies will lack of sufficient investment to do free innovations.<br> <br>


[[Future of Innovation Main Page]]
[[Future of Innovation Main Page]]

Revision as of 21:13, 5 September 2010