Difference between revisions of "Scenario 3 - Open Big Brand World"
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During <b>2015-2020</b>, a wave of copycat open-innovation models followed. | During <b>2015-2020</b>, a wave of copycat open-innovation models followed. With the rising receptiveness of the public environment to the open innovation world and the successful adoption of the open innovation model by several big brand players, companies with traditional R&D models were rethinking their innovation strategy. Mounting financial regulation in the wake of the financial crisis and growing environmental regulations were also putting pressure on company bottom lines. In the face of these additional costs, companies needed to look at innovative ways to remain competitive, and were more and more turning towards cutting edge open | ||
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