Difference between revisions of "Scenario 3 - Open Big Brand World"
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==Overview== | ==Overview== | ||
[[File:brandwins.jpg|350px|right]] | |||
<b>5 words define this world:</b><br> | <b>5 words define this world:</b><br> | ||
* Brand leverage<br> | * Brand leverage<br> | ||
| Line 6: | Line 7: | ||
* Low risk <br> | * Low risk <br> | ||
* Open innovation <br><br> | * Open innovation <br><br> | ||
<b>2030 - State of the world</b | <b>2030 - State of the world</b><br> | ||
an openly innovated incentive system to match. In this world, companies are transparent and leverage their brand strength to pave the creative way to a more competitive future. <br> | |||
<br> | |||
==2010 - 2015== | ==2010 - 2015== | ||
<br> | <br> | ||
In the five years from 2010, elements of the P&G model were being mimicked by leading companies, across several industries. In terms of geographical take-up, companies in Japan, India and America were most receptive to trialling the new innovation model at scale and were first off the blocks in extensively adopting the new model in search for a new competitive edge. <br> | In the five years from 2010, elements of the P&G model were being mimicked by leading companies, across several industries. In terms of geographical take-up, companies in Japan, India and America were most receptive to trialling the new innovation model at scale and were first off the blocks in extensively adopting the new model in search for a new competitive edge. <br> | ||
[[File:pharma world.jpg|400px|right]] | |||
<br> | <br> | ||
<br> | <br> | ||
[[File:consultant service.jpg|300px|left]] | |||
<br> | <br> | ||
<br> | |||
==2015 - 2020== | ==2015 - 2020== | ||
[[File:pressures.jpg|120px|right]] | |||
<br> | <br> | ||