Difference between revisions of "Scenario 3 - Open Big Brand World"
Jump to navigation
Jump to search
SHenderson (talk | contribs) |
SHenderson (talk | contribs) |
||
| (32 intermediate revisions by the same user not shown) | |||
| Line 1: | Line 1: | ||
==Overview== | ==Overview== | ||
[[File:brandwins.jpg|350px|right]] | |||
<b>5 words define this world:</b><br> | <b>5 words define this world:</b><br> | ||
* Brand leverage<br> | * Brand leverage<br> | ||
| Line 6: | Line 7: | ||
* Low risk <br> | * Low risk <br> | ||
* Open innovation <br><br> | * Open innovation <br><br> | ||
<b>2030 - State of the world</b | <b>2030 - State of the world</b><br> | ||
an openly innovated incentive system to match. In this world, companies are transparent and leverage their brand strength to pave the creative way to a more competitive future. <br> | |||
<br> | |||
==2010 - 2015== | ==2010 - 2015== | ||
<br> | |||
In the five years from 2010, elements of the P&G model were being mimicked by leading companies, across several industries. In terms of geographical take-up, companies in Japan, India and America were most receptive to trialling the new innovation model at scale and were first off the blocks in extensively adopting the new model in search for a new competitive edge. <br> | In the five years from 2010, elements of the P&G model were being mimicked by leading companies, across several industries. In terms of geographical take-up, companies in Japan, India and America were most receptive to trialling the new innovation model at scale and were first off the blocks in extensively adopting the new model in search for a new competitive edge. <br> | ||
[[File:pharma world.jpg|400px|right]] | |||
<br> | <br> | ||
<br> | <br> | ||
[[File:consultant service.jpg|300px|left]] | |||
<br> | <br> | ||
<br> | |||
==2015 - 2020== | ==2015 - 2020== | ||
[[File:pressures.jpg|120px|right]] | |||
<br> | |||
<br> | |||
==2020 - 2025== | ==2020 - 2025== | ||
<br> | |||
<br> | |||
<br> | |||
the | |||
==2025 - 2030== | ==2025 - 2030== | ||
From <b>2025</b>, with efficient and mature idea capture the norm from open innovation platforms, companies looked for new ways to improve their innovation models. Two things happened: the social network interface evolved and the in-house innovation implementation was overhauled. <br> | From <b>2025</b>, with efficient and mature idea capture the norm from open innovation platforms, companies looked for new ways to improve their innovation models. Two things happened: the social network interface evolved and the in-house innovation implementation was overhauled. <br> | ||
<br> | |||
<br> | |||
<br> | |||
<br> | <br> | ||
<br> | <br> | ||
[[Future of Innovation Main Page]] | [[Future of Innovation Main Page]] | ||