Difference between revisions of "Scenario 2 - The Power of Crowds"
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At this point in time <b>companies' need for market research is minimal</b>. The public is able to send the message by himself. Given this change, companies needed to change their business models also. In this new economy, <b>the winners</b> are the companies who manage to be <b>the fastest in grabbing what markets desire</b>. <br><br> | At this point in time <b>companies' need for market research is minimal</b>. The public is able to send the message by himself. Given this change, companies needed to change their business models also. In this new economy, <b>the winners</b> are the companies who manage to be <b>the fastest in grabbing what markets desire</b>. <br><br> | ||
<b>Corporate Innovation</b> is done in teams of corporations. The new business model is very much network-based. Given the transparency in opportunities there are plenty of new entrepreneurs who also want to grab consumers' money. They also link creating tinier, more elastic networks. Smaller and bigger networks compete for being the fastest on the market. Companies learned since 2015 about the necessity of a more organized innovation process. For this reason, at this point, they <b>focus more than ever on the implementation </b>side of innovations and less on the supply side of new ideas. Because new ideas come from everywhere. Digital tools allow companies to easily filter the valuable ones from the less valuable. <b> Having the gold idea is not the competitive advantage anymore. Being fast at implementation is the key. </b> <br><br> | <b>Corporate Innovation</b> is done in teams of corporations. The new business model is very much network-based. Given the transparency in opportunities there are plenty of new entrepreneurs who also want to grab consumers' money. They also link creating tinier, more elastic networks. Smaller and bigger networks compete for being the fastest on the market. Companies learned since 2015 about the necessity of a more organized innovation process. For this reason, at this point, they <b>focus more than ever on the implementation </b>side of innovations and less on the supply side of new ideas. Because new ideas come from everywhere. Digital tools allow companies to easily filter the valuable ones from the less valuable. <b> Having the gold idea is not the competitive advantage anymore. Being fast at implementation is the key. </b> <br><br> | ||
To survive this battle the big old companies want to buy the new guys in town. However - this is not as easy as it used to be in the past, given the fact that the new entrepreneurs have the speed advantage - which is the new ultimate competitive advantage in this era. They believe they can be better off without money from the "empires". | |||
==2010 - 2015== | ==2010 - 2015== | ||