Difference between revisions of "Scenario 2- The power of the crowds"
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1. standardization of cloud computing (2020) and<br> | 1. standardization of cloud computing (2020) and<br> | ||
2. standardization of gadgets(2015). <br> | 2. standardization of gadgets(2015). <br> | ||
These two events harnessed humans capabilities of communication in groups. In 2010 groups did not have the tools to take advantage of their collective intelligence (see research answers). Nowadays we managed to maximize the collective intelligence of a group - no matter how big. When is comes to communication the word of the day is <b>hyper-connectivity</b> Almost everybody is one click away.[[File:customers.jpg|600px|left|]] <br> | These two events harnessed humans capabilities of communication in groups. In 2010 groups did not have the tools to take advantage of their collective intelligence (see research answers). Nowadays we managed to maximize the collective intelligence of a group - no matter how big. When is comes to communication the word of the day is <b>hyper-connectivity</b> Almost everybody is one click away.[[File:customers.jpg|600px|left|]] <br><br> | ||
This interconnectivity increased the power of users and the way they communicate. It modified not just peer to peer communication but also <b>the way public communicates with companies or governments</b>. These changes offered more power than before to the demand side of the systems. Consumers are more able than ever to express their desires. Desiring a product and <b>having no producer to fulfill your need is an exception</b>. Nowadays the 100 high-end consumers from Germany who desire flighting bikes can easily get in touch with the 200 people in Japan with the same desire and with the 50 in Finland and so on. Consumers have the power to dictate! <br><br> | This interconnectivity increased the power of users and the way they communicate. It modified not just peer to peer communication but also <b>the way public communicates with companies or governments</b>. These changes offered more power than before to the demand side of the systems. Consumers are more able than ever to express their desires. Desiring a product and <b>having no producer to fulfill your need is an exception</b>. Nowadays the 100 high-end consumers from Germany who desire flighting bikes can easily get in touch with the 200 people in Japan with the same desire and with the 50 in Finland and so on. Consumers have the power to dictate! <br><br> | ||
At this point in time <b>companies do not need to make market research</b> anymore to find out what consumers wish for. The public is able to send the message by himself. Given this change, companies needed to change their business models also. In this new economy, <b>the winners</b> are the companies who manage to be <b>the fastest in grabbing what markets desire</b>. | At this point in time <b>companies do not need to make market research</b> anymore to find out what consumers wish for. The public is able to send the message by himself. Given this change, companies needed to change their business models also. In this new economy, <b>the winners</b> are the companies who manage to be <b>the fastest in grabbing what markets desire</b>. | ||
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==2010 - 2015== | ==2010 - 2015== | ||
[[File:Innovation_tactics_in_2010.jpg|400px|right|]] | [[File:Innovation_tactics_in_2010.jpg|400px|right|]]<u>Companies</u> discover that they <b>cannot manage the idea generation process</b>. Plenty of surveys (McKinsey, IBM CEO) indicate that most companies believe that innovation performance would improve with a better pipeline of big ideas (57%), yet only a third of these managers thought they had a good balance between idea generation and effective execution. The ideas trap is alive and well! More and more companies realize that <b>gold ideas</b> upon which competitor capitalized,<b> were once in their baskets</b> also, but everybody inside their company was busy doing something else: the tasks from their job description. For this reason more market players started putting more pressure on tracking opportunities and equally on implementing those. <br><br> | ||
<u>Consumers</U> are still ''playing'' with new mobile gadgets and new web tools which - some support their communication and make life more efficient, some however complicate is. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | <u>Consumers</U> are still ''playing'' with new mobile gadgets and new web tools which - some support their communication and make life more efficient, some however complicate is. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | ||
<b>We are still in the search for a simpler life.</b> | <b>We are still in the search for a simpler life.</b> | ||
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==2015 - 2020== | ==2015 - 2020== | ||
This is the time slot when Interoperability on the Web and standardization of software widgets was achieved. The standardization of widgets basically allowed everyone to write widgets, and for those widgets to work on all our phones and all OS. [[File:connected.gif|200px|right|]]<br> | This is the time slot when Interoperability on the Web and standardization of software widgets was achieved. The standardization of widgets basically allowed everyone to write widgets, and for those widgets to work on all our phones and all OS. [[File:connected.gif|200px|right|]]<br> | ||
Instead of working on widget standards that break the Web, people standardised a fully Web-compatible Mobile 2.0 architecture that delivered the same rich, personal functionality, but added back the seamless mashability of ever-changing people and their ever-changing stuff.<br> | Instead of working on widget standards that break the Web, people standardised a fully Web-compatible Mobile 2.0 architecture that delivered the same rich, personal functionality, but added back the seamless mashability of ever-changing people and their ever-changing stuff.<br><br> | ||
What happened is that the U-Web [http://the-u-web.org/] project became reality. What seemed like a dream in 2010 was finally pushed by a bunch of smart engineers from Boston. This got <u>users</u> so much closer to efficient group communication<br><br> | |||
What happened is that the U-Web [http://the-u-web.org/] project became reality. What seemed like a dream in 2010 was finally pushed by a bunch of smart engineers from Boston. This got <u>users</u> so much closer to efficient group communication<br> | |||
There is also a wave of new <b> DIY entrepreneurs </b> (see [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship]). | There is also a wave of new <b> DIY entrepreneurs </b> (see [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship]). | ||
==2020 - 2025== | ==2020 - 2025== | ||
<br> | |||
This was the key of breaking complexity and making it simple. The world wide web is more fluid than ever. <u>Users</u> do not need to have different accounts on different platforms. The world wide web allows them to communicate both socially and professionally without trapping them in different social networks.<br><br> | |||
This was the key of breaking complexity and making it simple. The world wide web is more fluid than ever. <u>Users</u> do not need to have different accounts on different platforms. The world wide web allows them to communicate both socially and professionally without trapping them in different social networks.<br> | This new type of communication makes groups more powerful. This is the point when those 100 high-end consumers from Germany who desire flighting bikes easily find the 200 people in Japan with the same desire. The <b>economy</b> starts to be one which really <b>is consumer-centered</b>. And not because companies decide so, but because consumers decided: they had the tools to get together.<br><br> | ||
This new type of communication makes groups more powerful. This is the point when those 100 high-end consumers from Germany who desire flighting bikes easily find the 200 people in Japan with the same desire. The <b>economy</b> starts to be one which really <b>is consumer-centered</b>. And not because companies decide so, but because consumers decided: they had the tools to get together.<br> | |||
On the <u>companies</u> play ground rules of the game change. Given the fact that opportunities are out in the open, with different publics having the tolls to put their desires on the table, the game starts being about speed. The wave of DIY [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship] entrepreneurs which started in the previous years is more and more active. The game being about speed they are not afraid to play against the big sharks. It is easier than ever for small entrepreneurs to reach a certain market, to assess it's dimensions and to reach it with the final product. | On the <u>companies</u> play ground rules of the game change. Given the fact that opportunities are out in the open, with different publics having the tolls to put their desires on the table, the game starts being about speed. The wave of DIY [http://fora.tv/2010/06/14/WIREDs_Chris_Anderson_Atoms_Are_the_New_Bits#Chris_Anderson_From_DIY_Invention_to_Entrepreneurship] entrepreneurs which started in the previous years is more and more active. The game being about speed they are not afraid to play against the big sharks. It is easier than ever for small entrepreneurs to reach a certain market, to assess it's dimensions and to reach it with the final product. | ||