Difference between revisions of "Scenario 2- The power of the crowds"
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==2010 - 2015== | ==2010 - 2015== | ||
[[File:Innovation_tactics_in_2010.jpg|400px|right|]]<br><br> | [[File:Innovation_tactics_in_2010.jpg|400px|right|]]<br><br><u>Companies</u> discover that they <b>cannot manage the idea generation process</b>. Plenty of surveys (McKinsey, IBM CEO) indicate that most companies believe that innovation performance would improve with a better pipeline of big ideas (57%), yet only a third of these managers thought they had a good balance between idea generation and effective execution. The ideas trap is alive and well! More and more companies realize that <b>gold ideas</b> upon which competitor capitalized,<b> were once in their baskets</b> also, but everybody inside their company was busy doing something else: the tasks from their job description. For this reason more market players started putting more pressure on tracking opportunities and equally on implementing those. <br> | ||
<u>Consumers</U> are still ''playing'' with new mobile gadgets and new web tools which - some support their communication and make life more efficient, some however complicate is. Google Wave [http://en.wikipedia.org/wiki/Google_wave]- though it promised to become the ultimate collaboration tool, it <b>did not manage to make complexity simple</b>. | |||
<b>We are still in the search for a simpler life.</b> | <b>We are still in the search for a simpler life.</b> | ||
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What happened is that the U-Web [http://the-u-web.org/] project became reality. What seemed like a dream in 2010 was finally pushed by a bunch of smart engineers from Boston. This got us so much closer to efficient group communication<br> | What happened is that the U-Web [http://the-u-web.org/] project became reality. What seemed like a dream in 2010 was finally pushed by a bunch of smart engineers from Boston. This got us so much closer to efficient group communication<br> | ||
On the other hand, | On the other hand, <u>on the corporate side</u> | ||
==2020 - 2025== | ==2020 - 2025== | ||