Difference between revisions of "Scenario 2- The power of the crowds"
Jump to navigation
Jump to search
| Line 10: | Line 10: | ||
At this point in time companies do not need to make market research anymore to find out what consumers wish for. They are able to send the message by themselves. Given this change, companies needed to change business models. The fastest companies in grabbing what markets desire and making those reality - those are the winners. Therefore nowadays the companies need to focus more than ever on the implementation side of innovations and less on the supply side of new ideas - at least when it comes for new products or services. New ideas come from everywhere and the digital tools allows companies to easily filter the valuable ones from the less valuable. <font color="green"> Having the gold idea is not the competitive advantage anymore. Being fast at implementation is the key. </font> <br><br> | At this point in time companies do not need to make market research anymore to find out what consumers wish for. They are able to send the message by themselves. Given this change, companies needed to change business models. The fastest companies in grabbing what markets desire and making those reality - those are the winners. Therefore nowadays the companies need to focus more than ever on the implementation side of innovations and less on the supply side of new ideas - at least when it comes for new products or services. New ideas come from everywhere and the digital tools allows companies to easily filter the valuable ones from the less valuable. <font color="green"> Having the gold idea is not the competitive advantage anymore. Being fast at implementation is the key. </font> <br><br> | ||
==2010 - 2015== | ==2010 - 2015== | ||