Difference between revisions of "Scenario 1 - Extinction of Traditional Books"

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==2007==
==2007==
In 2007, Google books scanning project brings more publicity for e-book industry and more and more people become aware of the new possibilities of e-books. As people are already able to read newspapers online, download music and movies from the Internet, they also start to realize the possibility that they could also read and download e-books anywhere at anytime.  Following the example of Sony, the e-book reader manufactures start utilizing the new possibilities of eInk –technology, and start focusing to develop readability of e-book readers. <br>
In 2007, Google's book scanning project brings more publicity for the e-book industry. More and more people become aware of the new possibilities of e-books. As people are already able to read newspapers online, download music and movies from the Internet, they start to realize the possibility that they could also read and download e-books anywhere at any time.   
 
Following the example of Sony, e-book reader manufacturers start utilizing the new possibilities of eInk–technology, and start to focus on developing the readability of e-book readers. <br/>
The first cellural-books with rollable display for reading personal information, newspapers and books, launched by Telecom Italia and Polymer Vision announce,  get lot of publicity worldwide. By the end of 2007, due to the war in the middle-east the oil price is rising to almost 100 dollars a barrel and energy is more expensive than decades.


The first cellphones with rollable display for reading newspapers and books, launched by Telecom Italia and Polymer Vision gets lot of publicity worldwide.  By the end of 2007, due to the instable situation in the Middle-East, the oil price is rising to almost 100 dollars per barrel and energy is more expensive than the past decades.


== 2008 ==
== 2008 ==
In 2008 interest towards new e-book readers starts to increase and Sony and its competitors invest big amounts for large marketing campaigns. The new reader is praised for its reading features and Sony is constantly developing its e-book store, based on the same idea that iTunes has become a success. Apple is developing their e-book offering to respond the growing competition.<br>


In 2008 interest towards new e-book readers starts to increase and Sony and its competitors invests big amounts for large marketing campaigns. The new reader is praised by its reading features and Sony is constantly developing its e-book store, based on the same idea that iTunes has become a success. Apple is developing their e-book offering to respond the growing competition. <br>
The growing concern of global warming and the paper industry speeding up the climate change force governments to make new strict environmental laws. Also, book readers start to see the environmental benefits of e-books over printed versions. Environmental activists get lots of publicity when campaigning for e-publishers and against the paper industry.<br>


The growing concern of the global warming and the paper industry speeding the climate change, forces governments to make new strict environmental laws, and also the book readers start to realize the environmental benefits of e-books over printed books. Environmental activists get lot of publicity when campaigning  for e-publishers and against paper industry.<br>
In beginning of the 2008, United States and allies attack Iran and Syria. This was motivated by the information on terrorist collaboration of the governments. The Russian government disagrees with the methods used for war and cuts off the gas to Europe as a response.<br>
 
In beginning of the 2008, United States and its allies attack to Iran and Syria, based on the information of terrorist collaboration by the governments. Because of the war, Russian disagrees with the methods used for war, and cuts off the gas to Europe as a respond. <br>


== 2009 ==
== 2009 ==
By the end of the 2009, when the e-book reader manufacturers have seen promising sales figures, many new e-book readers have come to the markets, the prices of the readers start to decrease.  Traditional book publishers start to bring more e-books to the market and start to develop more interactive content to the e-books, including pictures, videos and sound.<br>


By the end of the 2009, when the e-book reader manufactures have seen promising sales figures , and many new e-book readers have come to the markets, the prices of the readers start to decrease.  Traditional book publishers start to bring more e-books to the market and start to develop more interactive content to the e-books, including pictures, videos and sound. <br>
E-book publishers are trying to promote their own e-book formats to be a break-through in the markets, but they are starting to realize that one common standard has to be created before e-books can really take-off.
As a result of the co-operation of the e-books publishers and e-book reader manufacturers one unified standard for e-book format is finally developed. When one standard format has been agreed, the publishers and e-book reader manufactures can focus more on the quality and features of their products and the prices start to decrease. <br>


E-book publishers are trying to promote their own e-book formats  to be a break-through in the markets, but they are starting to realize that maybe on common standard has to be created  before e-books can really take-off.
In Christmas 2009, “the hit present” of the Christmas is an e-book reader and the sale rates are high especially in Europe, US and Japan.
 
In Christmas 2008, “the hit present” of the Christmas is an e-book reader and the sale rates are high especially in Europe, US and Japan.


== 2010 ==
== 2010 ==


In 2010, the most active e-book buyers are educational institutions, libraries and the readers in the age of 16-45. The e-publishers and e-book reader manufactures have finally agreed on one compatible e-book format, called open e-book format. When one standard format has been agreed, the publishers and e-book reader manufactures can focus more on the quality and features of their products, and the prices start decreasing. <br>
In 2010, the most active e-book buyers are educational institutions, libraries and the readers in the age of 16-45. <br>


Authors are becoming more concerned about their intellectual rights, and publishes and many large IT companies finally forced to start developing DRM that really secures copyrigths.
Authors are becoming more concerned about their intellectual rights, and the publishers and many large IT companies are finally forced to start developing DRM that really secures copyrights.


== 2011-2012 ==
== 2011-2012 ==


In 2012, the sales of the e-books reach the salse numbers of printed books in Europe, US and Japan.  With the help of governmental support, libraries all over the world have increased the offering of the e-books, and the rent percentages of e-books and printed books are 50-50. The prices of the e-book readers have decreased remarkably in 5 years, and prices vary from €100-250, which is affordable to the majority of the people in developed countries.
In 2012, the sale of the e-books reach the sales numbers of printed books in Europe, US and Japan.  With governmental support, libraries all over the world have increased the offering of the e-books. The rent percentages of e-books and printed books are 50-50.
In 2012, European Union starts to promote the e-book as a main facility for learning. Their goal is to cut costs in education, e-books are not environmentally friendly, the distribution is extremely convenient and updates for older books are totally inexpensive.<br>
 
The prices of the e-book readers have decreased remarkably in the last 5 years and prices vary from €100-250, which is affordable for the majority of the people in developed countries.
 
In 2012, European Union starts to promote the e-book as main facility for learning. The goal is to cut costs in education, e-books are environmentally friendly, the distribution is extremely convenient and updates for older books are totally inexpensive.<br>


Google has gone into a criticized partnership with Amazon were they agreed upon sharing technology and content to able to provide E-Books for a much lower price than competitors.<br>
Google has gone into a much criticized partnership with Amazon were they agreed upon sharing technology and content to able to provide E-Books for a considerably lower price than their competitors.<br>


In 2012, one standardized DRM system has been developed by publishers and leading IT companies that has agreed to make their system available at low cost and let many manage the DRM.  More and more publishers begin to use this low cost DRM system. This standard then soon become the industry standard that the price of e-books continue to go down as a majority of  the price on e-books are paid to DRM system previously.<br>
In 2012, one standardized DRM system has been developed by publishers and leading IT companies. They have agreed to make their system available at low cost and let many manage the DRM.  More and more publishers begin to use this low cost DRM system. This standard soon becomes the industry standard. This results in the price decrease of e-books.<br>


People have become more concerned about their privacy, and e-book stores have to focus on improving the privacy issues in next years.
People have become more concerned about their privacy, and e-book stores have to focus on improving the privacy issues in next years.
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== 2013-2015 ==
== 2013-2015 ==


Due to the e-book boom, the general interest in literacy has increased, and the active readers have started to create own communities for book reviews, ratings etc. Readers are now fully able to customize their own e-books, add own pictures, videos and sound to make an individual story out of every book. <br>
Due to the e-book boom, the general interest in literature has increased, and active readers have started to create own communities for book reviews, ratings etc. Readers are now fully able to customize their own e-books, add own pictures, videos and sound to make an individual story out of every book. <br>


On the Internet, active readers have become also active writers. Alone or together with the other literature fans, people can write and publish their own books online, and which the other readers can rate or write own versions to continue or change the story.   <br>
The number of traditional book stores has decreased by 40% in the last few years. Some of them have started  “Starbooks” e-book cafes, offering a meeting point for literature fans, for example to collaborate writing in their e-book community or create books online in the cafe..<br>


The number of traditional book stores has decreased last years by 40%, and some them have started “Starbooks” e-book cafes, offering a  meeting point for literature fans. At the same time, number of  e-book shops have increased by 50%.<br>
In 2014, yellow pages decide to abandon paper publishinging, and they go completely to electronic.  


The business model and value-chain of traditional publishers has changed. Publishing only ebooks decrease operational costs because paper, ink or energy is not needed, distribution is easier and there is no need for big storages (physical buildings).


== 2016-2017 ==
== 2016-2017 ==


In 2017, printed books are basically gone in the developed world, and only some types of the printed books are still published, for example art books and cooking books. More advanced e-readers with the functionality for blind people also come to market.Cheap e-book readers, designed especially for developing world have become popular in Asia, together with increased literacy rate. The next generations of e-book readers is coming, especially in Japan people are started to download and read their e-books on their smart mobile phones. <br>
In 2017, 60% of the books are available in electronical format.  
By now people are able to read their ebooks online but also have the download ability to read their books when there is no internet access available. <br>
Cheap e-book readers, designed especially for developing world have become popular in Asia, together with increased literacy rate. The next generation of e-book readers is coming, especially in Japan people have started to download and read their e-books on their smart mobile phones. <br>
By now people are able to read their ebooks online but also have the ability to download and read their books when there is no internet access available. <br>


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Latest revision as of 12:26, 2 May 2007

2007

In 2007, Google's book scanning project brings more publicity for the e-book industry. More and more people become aware of the new possibilities of e-books. As people are already able to read newspapers online, download music and movies from the Internet, they start to realize the possibility that they could also read and download e-books anywhere at any time. Following the example of Sony, e-book reader manufacturers start utilizing the new possibilities of eInk–technology, and start to focus on developing the readability of e-book readers.

The first cellphones with rollable display for reading newspapers and books, launched by Telecom Italia and Polymer Vision gets lot of publicity worldwide. By the end of 2007, due to the instable situation in the Middle-East, the oil price is rising to almost 100 dollars per barrel and energy is more expensive than the past decades.

2008

In 2008 interest towards new e-book readers starts to increase and Sony and its competitors invest big amounts for large marketing campaigns. The new reader is praised for its reading features and Sony is constantly developing its e-book store, based on the same idea that iTunes has become a success. Apple is developing their e-book offering to respond the growing competition.

The growing concern of global warming and the paper industry speeding up the climate change force governments to make new strict environmental laws. Also, book readers start to see the environmental benefits of e-books over printed versions. Environmental activists get lots of publicity when campaigning for e-publishers and against the paper industry.

In beginning of the 2008, United States and allies attack Iran and Syria. This was motivated by the information on terrorist collaboration of the governments. The Russian government disagrees with the methods used for war and cuts off the gas to Europe as a response.

2009

By the end of the 2009, when the e-book reader manufacturers have seen promising sales figures, many new e-book readers have come to the markets, the prices of the readers start to decrease. Traditional book publishers start to bring more e-books to the market and start to develop more interactive content to the e-books, including pictures, videos and sound.

E-book publishers are trying to promote their own e-book formats to be a break-through in the markets, but they are starting to realize that one common standard has to be created before e-books can really take-off. As a result of the co-operation of the e-books publishers and e-book reader manufacturers one unified standard for e-book format is finally developed. When one standard format has been agreed, the publishers and e-book reader manufactures can focus more on the quality and features of their products and the prices start to decrease.

In Christmas 2009, “the hit present” of the Christmas is an e-book reader and the sale rates are high especially in Europe, US and Japan.

2010

In 2010, the most active e-book buyers are educational institutions, libraries and the readers in the age of 16-45.

Authors are becoming more concerned about their intellectual rights, and the publishers and many large IT companies are finally forced to start developing DRM that really secures copyrights.

2011-2012

In 2012, the sale of the e-books reach the sales numbers of printed books in Europe, US and Japan. With governmental support, libraries all over the world have increased the offering of the e-books. The rent percentages of e-books and printed books are 50-50.

The prices of the e-book readers have decreased remarkably in the last 5 years and prices vary from €100-250, which is affordable for the majority of the people in developed countries.

In 2012, European Union starts to promote the e-book as main facility for learning. The goal is to cut costs in education, e-books are environmentally friendly, the distribution is extremely convenient and updates for older books are totally inexpensive.

Google has gone into a much criticized partnership with Amazon were they agreed upon sharing technology and content to able to provide E-Books for a considerably lower price than their competitors.

In 2012, one standardized DRM system has been developed by publishers and leading IT companies. They have agreed to make their system available at low cost and let many manage the DRM. More and more publishers begin to use this low cost DRM system. This standard soon becomes the industry standard. This results in the price decrease of e-books.

People have become more concerned about their privacy, and e-book stores have to focus on improving the privacy issues in next years.

2013-2015

Due to the e-book boom, the general interest in literature has increased, and active readers have started to create own communities for book reviews, ratings etc. Readers are now fully able to customize their own e-books, add own pictures, videos and sound to make an individual story out of every book.

The number of traditional book stores has decreased by 40% in the last few years. Some of them have started “Starbooks” e-book cafes, offering a meeting point for literature fans, for example to collaborate writing in their e-book community or create books online in the cafe..

In 2014, yellow pages decide to abandon paper publishinging, and they go completely to electronic.

The business model and value-chain of traditional publishers has changed. Publishing only ebooks decrease operational costs because paper, ink or energy is not needed, distribution is easier and there is no need for big storages (physical buildings).

2016-2017

In 2017, 60% of the books are available in electronical format. Cheap e-book readers, designed especially for developing world have become popular in Asia, together with increased literacy rate. The next generation of e-book readers is coming, especially in Japan people have started to download and read their e-books on their smart mobile phones.
By now people are able to read their ebooks online but also have the ability to download and read their books when there is no internet access available.

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