Difference between revisions of "Ron Sneijers"

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==Profile==
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Ron Sneijers <br>
 
==Assignment 1 - Object of the future==
 
http://blog.sneijers.net/shanghaitanglogo.jpg
 
http://blog.sneijers.net/uploaded_images/shanghaitangfashion-706212.jpg
 
===New===
''Shanghai Tang is ready to become China's first great luxury brand. Forget about cheap textile and DVD players. This is the next battlefield for global competition.''
 
===Replace===
The haute couture apparel industry is for many years dominated by brands from the Western world. Well known brands like Gucci, Versace, Louis Vuitton, Armani, Prada, etc. are setting the pace in this high-end industry segment. In the upcoming ten years I foresee a major shift in fashion style and major fashion brands. Along with the shift in the global arena where the world becomes more integrated and interrelated with each other, the four biggest emerging markets (according to The Economist's research) China, India, Brazil and Russia are standing at the door steps to capture a stake in the haute couture apparel industry. Emerging fashion designers especially in Asian countries like China and India are getting lots of attention from the outside world; among them some are seen as the next rising fashion designer stars.
 
===Change===
Shanghai Tang is following the tradition of established luxury labels associated with a specific national aesthetic. Brands like Armani, Gucci, Prada, and Versace have long symbolised streamlined Italian style. Chanel embodies Parisian elegance. With its current booming sales, Shanghai Tang has the chance to become the Chanel of China in the years ahead of us.
 
===Growth===
Worldwide sales have grown 43% in the last year (2005), and American sales (at boutiques in New York and Honolulu) are up 50%. In 2005, new stores opened in Zurich, Shanghai, Tokyo, and Bangkok. Currently, two more stores, in Beijing and Milan, are set to open in 2006. Shanghai Tang expect to have 30 stores by the end of 2007.
 
===References===
*Emerging economies - Climbing back http://www.economist.com/displaystory.cfm?story_id=5420756
*Emerging economies - Coming of age  http://www.economist.com/displaystory.cfm?story_id=E1_VQTTJSS
*Emerging economies – Grow up http://www.economist.com/displaystory.cfm?story_id=E1_PNRGVQV
*Fast Company http://www.fastcompany.com/magazine/102/shanghai.html
*Richemont in a Rut http://www.businessweek.com/magazine/content/03_29/b3842138_mz034.htm
*Shanghai Tang http://www.shanghaitang.com/
*Shanghai Tang: A Taste of China http://www.businessweek.com/innovate/content/nov2005/id20051130_575911.htm

Latest revision as of 01:16, 2 June 2010

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