Difference between revisions of "Media Mix"

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===New media mix is forming===
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====Name====
<p>Internet is actually not the only competitor to the traditional TV industry. New technologies even mix together to create new ways of information distribution. Whenever a market is appearing, new competitors are rushing in.</p>
====Enablers====
<p><li>Broad coverage: fast development of technologies, especially the front end
    communition methods, keep coming closer to the most broad scope of the audience.  
  </li>
  <li>Deeper understanding of customers: some of the new technologies are reaching
    the audience while investigating them. For example, Internet can record the
    visiting histories of every individual and figure out their preferences. For
    traditional TV, most of these work is so hard to achieve. </li>
  <li>Mixed up: new technologies are forming partnerships to go as close enough
    as the customers' desires. For example Internet &amp; mobile shopping. Such
    mixed up always offsets the weaknesses of each other, and benefits the customers
    to the extend that TV can't make.</li></p>
====Inhibitors====
<p>Business model structuring: the cooperation among other channels out of TV doesn't formalize a stable business model yet. Revenue distribution and power holding can be potential blocks that delays new mixed up to the market. </p>
====Paradigms====
<p>It could be the best for the customers to have a large amount of available choices to get information and entertainment,meanwhile to be less limited by the time and location.</p>
====Experts====
<p>No typical experts found.</p>
 
====Timing====
<p>The timeing of mixed up technology to replace TV heavily depend on whether the mixed innovation can be technically feasible, commertially profitable and fully acceptable in market.</p>
====Web Resources====
<p>Please refer to my WIKI of profit research question in Internet TV. </p>

Revision as of 07:27, 29 May 2010

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