Market Research - Understanding the future customer

Description

The perfect search engine should understand its customer and provide him with information relevant to his cause. But how can a search engine understand its customer? Google tries to accomplish this by gathering as much information as possible about its customers and adapting to them by providing usefull applications

Enablers

Online Stores

More and more people are buying products in non-physical stores. Nowadays consumers use the Internet to compare competitors products and do not go to physical stores that often anymore. The more information that can be obtained from future customers, the easier it will be to provide them with relevant information.

Online marketing

When marketeers have information about their target group, they can adjust their marketing strategies to suit their potential customers. Better (online) marketing strategies will lead to higher sales while Google can obtain incentives for providing information