Introduction of "Global Village"

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In the introduction to McLuhan's Understanding Media he writes: Today, after more than a century of electric technology, we have extended our central nervous system in a global embrace, abolishing both space and time as far as our planet is concerned.

The basic precepts of his view are that the rapidity of communication through electric media echoes the speed of the senses. Through media such as the telephone, television and more recently the personal computer and the 'Internet', we are increasingly linked together across the globe.

He concludes we are forced to become aware of responsibilty on a global level rather than concerning ourselves solely with our own smaller communities. He writes: As electrically contracted, the globe is no more than a village. Electric speed at bringing all social and political functions together in a sudden implosion has heightened human awareness of responsibilty to an intense degree.

World is "a global village"
McLuhan predicts 'world connectivity'