Increasing user expectation

From ScenarioThinking
Jump to navigation Jump to search

Description

End users have certain expectations when accessing information resources. Due to the growing amount of available content, increasing connectivity and wireless support of new media, as well as high quality video streams, users will expect to be able to watch high-quality content whenever they want, wherever they want.

Enablers

  • Increasing quality, availability and affordability of broadband services
  • Increasing amount of television content
  • Increasing connectivity and high-quality video support of new media (e.g. mobile phones)

Inhibitors

  • Overpricing (scares customers away)
  • Bad signal impairing interactivity
  • Viruses
  • Not enough content variety

Paradigms

Experts

Timing

Web resources

Go Back to The future of television 2015