Increasing Empowerment of Consumers in Healthcare System

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Description:

Patients in the healthcare system are becoming informed and demanding consumers. When critical health issues are not affecting a consumers health, they act as shrewd customers that know what is best for themselves,

With an increasing availability of information, consumers are more aware of their healthcare options and possible ways to treat afflictions. They expect better treatment and are even willing to organize themselves in cosumer groups to get it.

This behavior can stop completely when a consumer is a 'patient' - someone who is afflicted with a serious medical condition. At this point, health is nore important than money.

Enablers:

• Open healthcare market
  
• Availability of information
  
• Innovation in Healthcare
  
• Patients are becoming better informed
  
• Patients are picking up a bigger share of the bill
  
• Demand for personalised medicine is increasing
  

Inhibitors:

• Pressing health issues
  
• Lack of consumer's time
  
• Lack of consumer information
  

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Experts:

PWC

Timing:

Trend is occuring now and expected to continue in next 10 years.

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