Increase of consumer awareness on environmental issues

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Description: An increasing part of the population is considering more sustainable behaviours and is mindful on their impact on the environment. This is not only theoretical awareness, but also more and more people are willing to take personal action to combat environmental and sustainability issues and take according decisions.

Enablers: Social media Easy access to information (internet) Measurability of environmental change Green governments The pandemic Growing wealth

Inhibitors: Fake news Conspiracy theories Convenience Habits

Paradigms: Establishment of an environmental awareness month; growing google search statistics on environmental topics; increasing news on environmental topics; increasing demand on eco-friendly consumer goods

Experts: Green party members Environmental activists Environmental physicist Statistician

Timing: Since around 2000

Resources: https://www.umweltbundesamt.de/en/topics/sustainability-strategies-international/environmental-awareness-in-germany https://www.mastercard.com/news/research-reports/2021/consumer-attitudes-environment/ https://www.climateaction.org/news/wwf-huge-rise-in-demand-for-sustainable-goods-during-pandemic https://www.charities.org/news/environmental-awareness-month

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