Difference between revisions of "How will the TV market be segmented, and what types of users can be distinguished?"
(New page: Innovators and early adoptors – Technical attentive people, YUPs, age 25-40, from urban regions, family life cycle 1-4, knowledge worker jobs (high education), middle class+, responds ...) |
|||
| Line 1: | Line 1: | ||
Innovators and early adoptors – Technical attentive people, YUPs, age 25-40, from urban regions, family life cycle 1-4, knowledge worker jobs (high education), middle class+, responds quickly to market changes, is ready to buy<br> | Innovators and early adoptors – Technical attentive people, YUPs, age 25-40, from urban regions, family life cycle 1-4, knowledge worker jobs (high education), middle class+, responds quickly to market changes, is ready to buy<br> | ||
Early majority – Watch tv or home cinema a lot, age 30-45, mostly from urban regions, does research before buying, middle class+, medium-high education, responds fairly quickly to market changes<br> | Early majority – Watch tv or home cinema a lot, age 30-45, mostly from urban regions, does research before buying, middle class+, medium-high education, responds fairly quickly to market changes<br> | ||
Late majority – Does not watch TV that much, age 40-60, from urban and rural regions alike, likely to do research before buying, any kind of education, family life cycle 4-6, likely to adopt when prices drop<br> | Late majority – Does not watch TV that much, age 40-60, from urban and rural regions alike, likely to do research before buying, any kind of education, family life cycle 4-6, likely to adopt when prices drop<br> | ||
Laggards – Little interest in technology, elderly people age 65-70+, from urban and rural regions alike, any kind of education but often not very high, family life cycle 6+, does not intend to buy at all, not giving in to peer pressure | Laggards – Little interest in technology, elderly people age 65-70+, from urban and rural regions alike, any kind of education but often not very high, family life cycle 6+, does not intend to buy at all, not giving in to peer pressure | ||
Latest revision as of 09:14, 12 June 2008
Innovators and early adoptors – Technical attentive people, YUPs, age 25-40, from urban regions, family life cycle 1-4, knowledge worker jobs (high education), middle class+, responds quickly to market changes, is ready to buy
Early majority – Watch tv or home cinema a lot, age 30-45, mostly from urban regions, does research before buying, middle class+, medium-high education, responds fairly quickly to market changes
Late majority – Does not watch TV that much, age 40-60, from urban and rural regions alike, likely to do research before buying, any kind of education, family life cycle 4-6, likely to adopt when prices drop
Laggards – Little interest in technology, elderly people age 65-70+, from urban and rural regions alike, any kind of education but often not very high, family life cycle 6+, does not intend to buy at all, not giving in to peer pressure