View source for How many customers will accept higher price with higher quality TV, and in which areas?

It is according to the economic situation. The rich families will likely to buy it. Additionally, the people who like watching the high definition DVD and the Blu-ray Disc will have more chance to buy it. Also the Playstation3 owners and fans of XBOX360 like to pay more money on it to get more enjoyable experience. 

'' "Blu-ray Disc (also known as Blu-ray or BD) is an optical disc storage media format. Its main uses are high-definition video and data storage. The disc has the same dimensions as a standard DVD or CD.

'' The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc. Because of its shorter wavelength (405 nm), substantially more data can be stored on a Blu-ray Disc than on the DVD format, which uses a red (650 nm) laser. A dual layer Blu-ray Disc can store 50 GB, almost six times the capacity of a dual layer DVD.

'' Blu-ray Disc was developed by the Blu-ray Disc Association, a group of companies representing consumer electronics, computer hardware, and motion picture production. The standard is covered by several patents belonging to different companies. As of April 2008, a joint licensing agreement for all the relevant patents had not yet been finalized.[2]

'' As of April 5, 2008, more than 530[3] Blu-ray Disc titles have been released in the United States, and more than 250 in Japan.

'' During the high definition optical disc format war, Blu-ray Disc competed with the HD DVD format. On February 19, 2008, Toshiba — the main company supporting HD DVD — announced it would no longer develop, manufacture and market HD DVD players and recorders,[4] leading almost all other HD DVD supporters to follow suit, effectively naming Blu-ray the victor of the format war."


http://en.wikipedia.org/wiki/Blu_Ray_Disc

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