Future of Television in 2012
Introduction
This page will contain the results of the scenariothinking process of group 3 of class DGM EMBA-06 on the following subject:
Future of TV in 2012
The members of Group 3 are:
-Kim,Gun Tai -An, Hyo Sang -Seol, Jin Gil -Son, Jun Mo -Song, Ki Ju
Group Works
1.System Diagram
2.20 Research Questions and Answers
1) Which industry will lead Homenet business in the future?
- Specialist: ISP Industry>Appliances > Settop manufacturing co, - Academic : ISP Industry> Housing Industry>Appliances - Business :Appliances >ISP Industry>Housing Industry
2) What kinds of services will be supplied on the TV Platform?
- Entertainment(movie,game,music) - Banking/Pet care / Health care - Home security/Internet/ Cable co, - Satellite SVS Providers - Telecommucation - Broadcasting Center
3) Will be Territorial broadcasting, Satellite broadcasting and Cable
broadcasting integrated with the one business owner?
- It is not like that.. As the one business owner, It could not satisfied the medium which become diversified and the demand of consumers. - Basically ,It provides the contents based on the self network, and as a contemts provider it would be the shape of One Source for Multi Use. - Like initial Internet broadcasting, the broadcasting stations would be more personalized and specialized in the Biz.
4) Can DMB transfer existing ground and satellite broadcasting method?
- In 2,010, existing ground broadcasting will be ended and it means the HDTV will be located with the standard. - The appearance of Digital TV based on HD technolagy will advance the direction which is a small and big size Simultaneously. - The form of large size will be developing with the direction of maximization in visibility and reality.Besides DMB will be the standard in miniaturization which emphasizes a portablity.
5) Will TV Home Shopping have a competitive power in comparison with
Internet commercial transaction?
- TV Home Shopping will work out it’s own salvation, But in present conditions, the competitive power will be weekened in comparison with e-commerce company. - TV Home Shopping will change in type and resembles with e-commerce company, because of a limits in time, Convenience of Settlement, Variety of Commodity. - GS e-Shop and CJ Mall reinforce the Open-Market Biz, and it reflect like this actual condition. - It is estimated that TV Home Shopping will provide various purchasing applications,like Internet, IPTV, Mobile, Electric-Home Appliances, based upon current network.
6) What are the difficult problems which interrupt an activation of
Digital TV ?
- For the inducement of cosummer, the increase of High-Quality HD broadcasting program sould be necessary. But the production costs of HD contents are twice as much as it is for Analogue, HD could not contribute to the increasing of revenue. - Because of non-successful prorgrams that of Nature, Documentary etc, Advertisement profits are low - To solve this problem, Early-settlement of Digital TV is necessary in Market.
7)How could the profit-sources of broadcasting be changed by the diversified
medium?
- The diversified medium could make a diverse profit-sources. Consumers will enjoy the other channel in the middle of advertisement like a Cable-Movie channel. - The system of charging will be changed to that of PPV (Pay-Per-View), VOD method. - Also, the minization of product-costs with PPL / BPL will be generalized.
10) What kinds of consortium will be made in display convergence?
- Display and Mobile commucation - Display and Mobile commucations and Entertainment - Display and Homenet and Housing - Display and Home automation - Display and Banking and Mobile - Display and Broadcasting and Data Service
11) How OLED market will grow and what kinds of application will be dominant in near future?
(K unit)
1.3"under
- In 2005 : 26,155
- In 2006 : 38,621
- In 2008 : 62,547
- In 2009 : 72,464
CAGR = 29%
1.3"~3"
- In 2005 : 25,118
- In 2006 : 30,223
- In 2008 : 187,764
- In 2009 : 248,521
CAGR = 77%
7~10"
- In 2006 : 0
- In 2008 : 1,372
- In 2005 : 1,579
CAGR = 54%
10" above
- In 2005 : 97
- In 2006 : 174
- In 2008 : 452
- In 2005 : 688
CAGR = 63%
=> OLED will be mostly used in small to medium sized application (such as, mobile phone and MP3 Player)
※Source : LG Electronics OLED Division, Display Search 2005. 2Q
12)What is the market size of LCD TV?
(K unit) 2005 2006 2008 2009 CAGR(%) ======================================== 21,347 32,022 55,184 64,463 32
※Source : LG Philips Display, Display Search 2005. 2Q
13)How big is the hand-held TV among the display Market?
(K unit)
- In 2005 : 1,596
- In 2006 : 1,705
- In 2008 : 1,982
- In 2009 : 2,174
CAGR = 8%
※Source : Display Search 2005. 2Q
14)How Projector market will grow?
(K unit) 2005 2006 2008 2009 CAGR(%) ======================================== 3,800 4,400 5,700 6,300 13
※Source : LG Electronics TV Division, Display Search 2005. 2Q
15) The demands for Car AV
-the total quantity of Demands for Car AV
2005 2007 2010
=========================
88 100 120 (mil unit)
-The demands of display units for CAR AV
(for the purpose of DMB, DVD player and navigation display)
2005 2007 2010
=========================
13 22 60 (mil unit)
16) The demands for Mobile phone
2004 2005
==================
480 530 (mil unit)
17) The demands for Notebook
2005 2007 2010
============================
58 80 120 (mil unit)
18) The Demands for PDA Phone
2005 2007 2010
==========================
4 9 15 (mil unit)
19) What is the Needs of Customers for display unit in Outdoor
It will be longer use time at one charge, weight, smaller size, various application etc