Difference between revisions of "Future of Consulting 2020"

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Kiho Lee <br>  
Kiho Lee <br>  
Conor Ruff <br>  
Conor Ruff <br>  
Lidia Sholkova  
Lidia Sholkova <br>
= Background =


== Background ==
Problem owner: Joost Preyde (IT):<br>
 
Quote: "All progress depends on the unreasonable man. <br>


Joost Preyde (IT):<br>
quote: "All progress depends on the unreasonable man. <br>
Education:<br>
Education:<br>
1981-1985 Flight Engineering; 1985-1987 MBA<br>
1981-1985 Flight Engineering <br>
 
1985-1987 MBA <br>
; ;
 
Reading book now: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It (so we can talk/ask him the most strange questions)
Work:<br>
 
<br>
<br>
<br>
Reading book now: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It
==Focal Issue==
How will Consulting industry evolve in next 10 years?
 
= Interview Questions =
 
[[Future of Consulting 2020 - Interview Questions & Answers]]


= Driving Forces =


==Economic Driving Forces==
*[[Global Economic Growth]]  (IT) <br>
*[[Complex Business Environment]] (PD)  <br>
*[[The Role of the Internal Consultant]] (CR) <br>


Also: check out David Maister: http://davidmaister.com/articles/24/ for deep perspective on the consulting world.
==Societal Driving Forces==
*[[Innovation]] (KL) <br>
*[[Rising need to co-create]] (PD) <br>
*[[Rising Intellectual Power of Emerging Markets]] (LS) <br>


history of consulting: http://www.careers-in-business.com/consulting/hist.htm
==Technological Driving Forces==
*[[Development of ICT, web 2.0]] (IT) <br>
*[[Globalization of companies]] (KL) <br>
*[[Openness of Information]] (CR) <br>
*[[Automation of processes]] (LS) <br>


== Interview Questions ==
= Research Questions =


'''Starting Questions''' <br>
[[Future of Consulting 2020 - Research Questions]]


1) What keeps you awake at night? <br>
=Scenarios=
2) What do you think are the key uncertainities? <br>
3) What is your dream? <br>
4) What do you think drives the changes in consulting companies today? <br>


'''House of Performance related questions''' <br>
==Systems Diagram==


1) How do you differentiate your firm from other consulting firms and clients? <br>
[[Future of Consulting 2020 First Draft]]
2) What is the recent successful project and failure? What caused the differences? <br>
3) How do you maintain delivery quality? <br>


'''Changes within Consulting Industry''' <br>
[[Future of consulting 2020 - Final Diagram]]


1) Do you foresee any change in traditional organization structure of consulting firms? (Hierarchical/Flat/Hexagonal) <br>
== Short Scenarios Description ==
2) Do you foresee any change in pricing model? (Value based pricing as against hour based pricing) <br>
3) Do you foresee an emergence of Credit rating agency for consulting firms? (Similar to what we have for banking industry Moody's) <br>
4) Any change in the business model with more young population? <br>
5) Do you foresee a consolidation trend in consulting industry? <br>
6) What is the future of consulting? What areas? (More specifically, where do you see consulting by 2020 and what trends? In which industry do you see the most growth potential by 2020? Why? <br>
7)Can it be like construction industry? One main big one stop shop developer get order and maintain all relationships with the client and outsorce specialized areas for small consulting companies who are experts in specific areas. <br>
8) What is the future of outsourcing for consulting companies, if any? <br>


'''ICT in consulting''' <br>
'''Tradition Remains'''<br>
''Current consulting model remains the same''<br>


1) What is the role of ICT in the future of consulting? <br>
-Fear and validation remain an underlying motivation for hiring consultants<br>
2) Based on ICT changes, do you foresee any standardization happening in consulting industry? <br>
-Relationships and trust continue to drive the consultancy model<br>
-Consultant-client relationship shifts to co-creation for innovation<br>


'''Emerging markets''' <br>
'''Inside Out Innovation'''<br>
''Innovation from within organizations''<br>


1) Development of different markets for consultancy? <br>
- Creation of center of excellence + innovation center <br>
2) Development of big consulting companies which are non-US and non-European?
- Growing cycle dimishes external consulting <br>
- Attracting top talent to the organizations <br>


== Driving Forces ==
'''Collective Good Consulting'''<br>
''Open source & free consulting'' <br>


driving forces
- All information in public domain <br>
- On-line collaboration based on non-fee <br>
- Reward through "virtual currency" - promotes free knowledge base <br>


1. Global Economic Growth (IT)  <br>
'''A Leap Ahead'''<br>
    consulting is usually additional service for companies. During times of financial crisis companies trying to find money for salaries and operations, so consulting is postponed or even rejected by many companies. However, during the economic growth, companies have money which they can spend to consulting. Paradox, but it is what it is. <br>
''Move towards e-consulting & automation'' <br>


2. Development of ICT, web 2.0 (IT) <br>
- Commoditization of specific consulting services <br>
    more and more companies and people integrate, live in web and use ICT. Future development of ICT will have tremendous influence onto reality and world perception.
- Advancement of ICT and growth of emerging markets <br>
- Replacement of consulting services by machines <br>


3. Demographics (LS)
==  Future of Consulting Scenario Tree ==
implication of new younger generation with different needs, older retiring partners, changing demographics globally
[[Future of Consulting Scenario Tree]]


4. Globalization (KL)  <br>
== Timelines ==
    As more companies expand globally their consulting partners also expland their territories. <br>


5. Environment (KL)  <br>
[[Tradition Remains Timeline]] <br>
    Corporate Social Responsibilities become more and more important. This will be one of big new service offerings of consuting industries <br>


6. Increasing gap in Intellectual Capital base of clients (PD)  <br>
[[Inside out Innovation Timeline]]<br>


== Numbers that matter ==
[[Collective Good Consulting Timeline]] <br>


Numbers that matter in Consulting - global statistics for consulting industry:
[[A Leap Forward Timeline]] <br>


http://www.plunkettresearch.com/Industries/Consulting/ConsultingStatistics/tabid/177/Default.aspx  (LS)
== Scenario Stories ==


Global Consulting Industry Revenue (including HR, IT, strategy, operations management & business advisory services) equals 345 Billion US Dollars. (LS)<br>
[[Traditions Remains]]<br>
Management Consulting is by far the largest segment with $142.7B in 2008 (CR)<br>


-What is the fastest growing segment of consulting? IT? We should be able to find this out with numbers (CR)<br>
[[Inside Out Innovation]] <br>


[[Collective Good Consulting]]<br>


Conor has idea on decreasing of US defense expense and put this money to feed the whole planet (IT)<br>
[[A Leap Ahead]]<br>


== Research Questions ==
= Presentation feedback =


1) What role does collectivism play in a consulting firm? <br>
Like that you ask the audience questions <br>
2) What role does collectivism play in a consulting project? <br>
Like the small vignettes that you used to demonstrate the scenarios ( not sure I know the scenarios) <br>  
3) What is the scope of Inhouse/Internal consulting? <br>
Like the causal diagram to explain what you were doing <br>
4) Why there is a need for Inhouse/Internal consulting? <br>
(see how a scenario works, in terms of showing a new world- when Joost said "O my God") <br>
5) What is a typical value stream in consulting industry? <br>
Like the CFO/CEO discussion nice shift <br>  
6) What are the various consultancy models? <br>
Good to conclude with outline <br>
7) What are the various pricing models employed by consulting firms? <br>
Perhaps there is another standard scenario in the "normal" consulting space <br>
8) What does knowledge sharing imply in a non-hierarchical organization? <br>
2nd scenario question should be framed also in terms of the technical challenges to realize this system <br>
9) What is the role of emotional intellingence in consulting? <br>
Joost was discussing some interesting strategic responses to the challenges that the scenarios raise <br>
10) What role will young generation play in strategy formulation? <br>
11) What is the average duration client engagement for top consulting firms? <br>
12) How consolidation of firms impact consulting industry? <br>
13) What role does boutique consulting firms play? <br>
14) Where does talent pool for consulting firms come from? <br>
15) What are the new potential regions of growth for consulting business to strive? <br>
16) How rapidly/slowly are non-US or non-European consulting global firms growing? <br>
17) What is the percentage of referral client for a typical consulting firm? <br>
18) What role does sales and marketing play for consulting firms? <br>
19) What are the drivers for growth in government and healthcare consulting? <br>
20) What role does Universities play for consulting firms? <br>


== Useful Resources ==
= Main Learning Points =
- Investigating Fundamental Business Model of Consulting <br>
- General Trends of No Value, i.e. tracing the root of the symptom <br>
- Move away from obvious Assumptions <br>
 
= Useful Resources =


Fiona Czerniawska and others on future of consulting:
Fiona Czerniawska and others on future of consulting:


http://www.managementconsultingnews.com/
http://davidmaister.com/articles/24/ - David Maister - a deep perspective on the consulting world<br>
http://www.careers-in-business.com/consulting/hist.htm - History of consulting <br>
http://www.managementconsultingnews.com/- Features ideas and tools from leading thinkers, consultants, writers, and marketers<br>
http://www.scottberkun.com/blog/2008/thoughts-on-googles-20-time/ - A look at internal innovation programmes <br>
http://www.youtube.com/watch?v=soYKFWqVVzg - Interesting speech by Marissa Mayer about Google's innovation<br>
http://enrd.ec.europa.eu/app_templates/filedownload.cfm?id=B7288CC2-AAAF-2E2A-742A-040F3A77A56B Pros and cons of internal and external consultants<br>
http://www.time.com/time/business/article/0,8599,1917002,00.html Time article about the history of wikipedia<br>
http://www.zdnet.com/news/open-source-ibms-deadly-weapon/296366 Open source: IBM's deadly weapon<br>
http://www.internetnews.com/dev-news/article.php/3499276 IBM: Open Source is More Than Just Linux<br>
http://www.javaworld.com/community/node/3104 interesting article about starting a business with open source <br>
 
= Numbers that Matter Presentation =
[[Deforestation vs adult&drug tax]]

Latest revision as of 09:42, 9 September 2010

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