Difference between revisions of "Future of Consulting 2020"

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Kiho Lee <br>  
Kiho Lee <br>  
Conor Ruff <br>  
Conor Ruff <br>  
Lidia Sholkova  
Lidia Sholkova <br>
= Background =


== Background ==
Problem owner: Joost Preyde (IT):<br>
 
Quote: "All progress depends on the unreasonable man. <br>


Joost Preyde (IT):<br>
quote: "All progress depends on the unreasonable man. <br>
Education:<br>
Education:<br>
1981-1985 Flight Engineering; 1985-1987 MBA<br>
1981-1985 Flight Engineering <br>
 
1985-1987 MBA <br>
; ;
 
Reading book now: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It (so we can talk/ask him the most strange questions)
Work:<br>
 
<br>
<br>
<br>
Reading book now: Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It
==Focal Issue==
How will Consulting industry evolve in next 10 years?
 
= Interview Questions =
 
[[Future of Consulting 2020 - Interview Questions & Answers]]
 
= Driving Forces =
 
==Economic Driving Forces==
*[[Global Economic Growth]]  (IT) <br>
*[[Complex Business Environment]] (PD)  <br>
*[[The Role of the Internal Consultant]] (CR) <br>
 
==Societal Driving Forces==
*[[Innovation]] (KL) <br>
*[[Rising need to co-create]] (PD) <br>
*[[Rising Intellectual Power of Emerging Markets]] (LS) <br>
 
==Technological Driving Forces==
*[[Development of ICT, web 2.0]] (IT) <br>
*[[Globalization of companies]] (KL) <br>
*[[Openness of Information]] (CR) <br>
*[[Automation of processes]] (LS) <br>
 
= Research Questions =
 
[[Future of Consulting 2020 - Research Questions]]
 
=Scenarios=
 
==Systems Diagram==
 
[[Future of Consulting 2020 First Draft]]
 
[[Future of consulting 2020 - Final Diagram]]
 
== Short Scenarios Description ==
 
'''Tradition Remains'''<br>
''Current consulting model remains the same''<br>
 
-Fear and validation remain an underlying motivation for hiring consultants<br>
-Relationships and trust continue to drive the consultancy model<br>
-Consultant-client relationship shifts to co-creation for innovation<br>
 
'''Inside Out Innovation'''<br>
''Innovation from within organizations''<br>
 
- Creation of center of excellence + innovation center <br>
- Growing cycle dimishes external consulting <br>
- Attracting top talent to the organizations <br>


'''Collective Good Consulting'''<br>
''Open source & free consulting'' <br>


- All information in public domain <br>
- On-line collaboration based on non-fee <br>
- Reward through "virtual currency" - promotes free knowledge base <br>


Also: check out David Maister: http://davidmaister.com/articles/24/ for deep perspective on the consulting world.
'''A Leap Ahead'''<br>
''Move towards e-consulting & automation'' <br>


history of consulting: http://www.careers-in-business.com/consulting/hist.htm
- Commoditization of specific consulting services <br>
- Advancement of ICT and growth of emerging markets <br>
- Replacement of consulting services by machines <br>


== Interview Questions ==
== Future of Consulting Scenario Tree ==
[[Future of Consulting Scenario Tree]]


'''Starting Questions''' <br>
== Timelines ==


1) What keeps you awake at night? <br>
[[Tradition Remains Timeline]] <br>
2) What do you think are the key uncertainities? <br>
3) What is your dream? <br>
4) What do you think drives the changes in consulting companies today? <br>


'''House of Performance related questions''' <br>
[[Inside out Innovation Timeline]]<br>


1) How do you differentiate your firm from other consulting firms and clients? <br>
[[Collective Good Consulting Timeline]] <br>
2) What is the recent successful project and failure? What caused the differences? <br>
3) How do you maintain delivery quality? <br>


'''Changes within Consulting Industry''' <br>
[[A Leap Forward Timeline]] <br>


1) Do you foresee any change in traditional organization structure of consulting firms? (Hierarchical/Flat/Hexagonal) <br>
== Scenario Stories ==
2) Do you foresee any change in pricing model? (Value based pricing as against hour based pricing) <br>
3) Do you foresee an emergence of Credit rating agency for consulting firms? (Similar to what we have for banking industry Moody's) <br>
4) Any change in the business model with more young population? <br>
5) Do you foresee a consolidation trend in consulting industry? <br>
6) What is the future of consulting? What areas? (More specifically, where do you see consulting by 2020 and what trends? In which industry do you see the most growth potential by 2020? Why? <br>
7)Can it be like construction industry? One main big one stop shop developer get order and maintain all relationships with the client and outsorce specialized areas for small consulting companies who are experts in specific areas. <br>
8) What is the future of outsourcing for consulting companies, if any? <br>


'''ICT in consulting''' <br>
[[Traditions Remains]]<br>


1) What is the role of ICT in the future of consulting? <br>
[[Inside Out Innovation]] <br>
2) Based on ICT changes, do you foresee any standardization happening in consulting industry? <br>


'''Emerging markets''' <br>
[[Collective Good Consulting]]<br>


1) Development of different markets for consultancy? <br>
[[A Leap Ahead]]<br>
2) Development of big consulting companies which are non-US and non-European?


== Driving Forces ==
= Presentation feedback =


driving forces
Like that you ask the audience questions <br>
Like the small vignettes that you used to demonstrate the scenarios ( not sure I know the scenarios) <br>
Like the causal diagram to explain what you were doing <br>
(see how a scenario works, in terms of showing a new world- when Joost said "O my God") <br>
Like the CFO/CEO discussion nice shift <br>
Good to conclude with outline <br>
Perhaps there is another standard scenario in the "normal" consulting space <br>
2nd scenario question should be framed also in terms of the technical challenges to realize this system <br>
Joost was discussing some interesting strategic responses to the challenges that the scenarios raise <br>


1. Global Economic Growth (IT)  <br>
= Main Learning Points =
    consulting is usually additional service for companies. During times of financial crisis companies trying to find money for salaries and operations, so consulting is postponed or even rejected by many companies. However, during the economic growth, companies have money which they can spend to consulting. Paradox, but it is what it is. <br>
- Investigating Fundamental Business Model of Consulting <br>
- General Trends of No Value, i.e. tracing the root of the symptom <br>
- Move away from obvious Assumptions <br>


2. Development of ICT, web 2.0 (IT) <br>
= Useful Resources =
    more and more companies and people integrate, live in web and use ICT. Future development of ICT will have tremendous influence onto reality and world perception.


3. Demographics (LS)
Fiona Czerniawska and others on future of consulting:
implication of new younger generation with different needs, older retiring partners, changing demographics globally


4. Globalization (KL)  <br>
http://davidmaister.com/articles/24/ - David Maister - a deep perspective on the consulting world<br>  
    As more companies expand globally their consulting partners also expland their territories. <br>
http://www.careers-in-business.com/consulting/hist.htm - History of consulting <br>
http://www.managementconsultingnews.com/- Features ideas and tools from leading thinkers, consultants, writers, and marketers<br>
http://www.scottberkun.com/blog/2008/thoughts-on-googles-20-time/ - A look at internal innovation programmes <br>
http://www.youtube.com/watch?v=soYKFWqVVzg - Interesting speech by Marissa Mayer about Google's innovation<br>
http://enrd.ec.europa.eu/app_templates/filedownload.cfm?id=B7288CC2-AAAF-2E2A-742A-040F3A77A56B Pros and cons of internal and external consultants<br>
http://www.time.com/time/business/article/0,8599,1917002,00.html Time article about the history of wikipedia<br>
http://www.zdnet.com/news/open-source-ibms-deadly-weapon/296366 Open source: IBM's deadly weapon<br>
http://www.internetnews.com/dev-news/article.php/3499276 IBM: Open Source is More Than Just Linux<br>
http://www.javaworld.com/community/node/3104 interesting article about starting a business with open source <br>


5. Environment (KL)  <br>
= Numbers that Matter Presentation =
    Corporate Social Responsibilities become more and more important. This will be one of big new service offerings of consuting industries <br>
[[Deforestation vs adult&drug tax]]

Latest revision as of 09:42, 9 September 2010

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