Future of Advertising

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1) Research questions (around 25) KJ

  • What is advertising?
  • What are the objectives? (e.g. inform, persuade, remind or reinforce)
  • Why is advertising necessary?
  • Is the role of advertisement changed in the last decades?
  • What are the available advertisement mediums?
  • (these examples just give an impression)


2) Driving Forces (to do at monday after class)