Future of Advertising

From ScenarioThinking
Jump to navigation Jump to search

Group Members

Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai

Introduction

What is a advertising? According to Wikipedia:

Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.

Research Questions and Findings

Please refer to Research Questions and Findings.

Driving Forces

System diagram

Below you see a thumbnail of our system diagram. Click on the thumbnail to see the high-resolution version. Note: the black arrows stand for a positive relationship, the red ones for a negative relationship.

Model DrivingForces V02.gif

Scenarios

References