Difference between revisions of "Future of Advertising"

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==Introduction==
==Introduction==
What is a advertising? According to Wikipedia:<br>
What is a advertising? According to Wikipedia:<br>
''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br>
''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br>
<br>
<br>

Revision as of 17:16, 17 March 2006

Group Members

Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai

Introduction

What is a advertising? According to Wikipedia:

Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.

Research questions

(around 25)

Klaas-Jan:

  • What is advertising?
  • What are the objectives? (e.g. inform, persuade, remind or reinforce
  • Why is advertising necessary?
  • Is the role of advertisement changed in the last decades?
  • What are the available advertisement mediums?
  • these examples just give an impression

Willem:

  • What is the impact of Internet on advertising?
  • Which parties are involved concerning advertising?
  • What are the forms of advertising?
  • What's the people's perception related to advertising?


Driving Forces

(to do at monday after class)