Difference between revisions of "Future of Advertising"

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1) Research questions (around 25)
1) Research questions (around 25)


<br>KJ
KJ
<ul>
<ul>
<li>What is advertising?</li>
<li>What is advertising?</li>

Revision as of 15:39, 17 March 2006

1) Research questions (around 25)

KJ

  • What is advertising?
  • What are the objectives? (e.g. inform, persuade, remind or reinforce)
  • Why is advertising necessary?
  • Is the role of advertisement changed in the last decades?
  • What are the available advertisement mediums?
  • (these examples just give an impression)


2) Driving Forces (to do at monday after class)