Difference between revisions of "Future of Advertising"

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==Introduction==
==Introduction==
Welcome to our wiki-page about the Future of Advertising.
What is a advertising? According to Wikipedia:<br>
What is a advertising? According to Wikipedia:<br>


''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br>
''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br>
<br>
 
On this page you will find our scenario planning process which resulted in 3 scenarios.


==Research Questions and Findings==
==Research Questions and Findings==

Revision as of 19:46, 9 May 2006

Group Members

Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai

Introduction

Welcome to our wiki-page about the Future of Advertising.

What is a advertising? According to Wikipedia:

Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.

On this page you will find our scenario planning process which resulted in 3 scenarios.

Research Questions and Findings

Please refer to Research Questions and Findings.

Driving Forces

System diagram

Below you see a thumbnail of our system diagram. Click on the thumbnail to see the high-resolution version. Note: the black arrows indicate a positive relationship, the red arrows a negative relationship.

Model DrivingForces V02.gif

Scenarios

References