Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI we hear many of these inquiries from current and alexa ترتيب المواقع prospective clients. Although social media has been an increasingly popular channel for marketing over the last few years, many companies have not yet started to make use of the potential of it. This is crucial for companies that are investing in search engine optimization. While the benefits of social media are not immediately apparent, they're crucial for SEO aid. Of the many reasons you should think about social media as part of your online strategy, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. A social engagement is when users like, share or share tweets about content. Content that has the highest number of social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. This is a way for search engines to identify what content people consider to be most valuable and what algorithm they believe to be good quality. If an article receives a lot of social shares the content can be indexed.

2.) Link Building
The days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. How do you get in touch with websites willing to link to your website if they are not directly approached as an "unnatural" practice for building links? Social media is the solution. Social media lets you publish your content to people who are willing to link to it should it be worth linking to. These people may also connect your content to their network, further increasing the influence of your content.

3) Content Amplification
You can create all the high quality content you want but it's not going to gain an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your content but it will only be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. When you share your content, the people who follow you will also be able to share it with their followers if they find it useful. These people will then share it with their following which will increase the reach of your content. In return, you gain many relevant visitors such as inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines many things about the quality of your site's content and how much it is considered reliable in their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media can improve the trust Google has in your website , and will also help by using branded search terms.

5) Social Indexing
Since the search engines are able to index social media websites and display them on search results pages. This allows your business to show up in search results for your branded search queries that are not limited to only your website. However, it's even more than that. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your website to be ranked higher in the results of a search. It was only temporary for a few months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.