Five Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent times, many companies haven't yet begun to make use of the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO efforts, though the benefits of social media aren't always evident. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for quite some period of time. If people tweet, share, like, comment or share a piece of content that is known as a social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your site. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to decide the most popular content and what their algorithms consider as high-quality. If the content you're looking at receives lots of social interaction the content can be indexable.

2) Link Building
It's past the time when you could make a request for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to build links in the old-fashioned way: write quality content that is relevant. But how do you reach websites willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media can help. Social media lets you publish your content to relevant audiences who may be willing to link to your content, in the event that it's worth linking to. They will also promote your content to others increasing your influence.

3.) The amplifying of content
You can create all the top-quality content you like however it will not gain much traction without amplification. Marketing via email is an excellent method of amplifying content , but it can only reach people in your marketing list. It is possible to reach new audiences through social media. When you share your content, the people who follow you will connect with their friends should they find it valuable. These people will then spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, as well as brand awareness All of which can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it must be in their ranking algorithms. Social media aids in building brand awareness and amplifies your content. This is what Google calls co-citation. The creation of these co-citations via social media can boost Google's trust and confidence in your site, زيادة مشاهدات اليوتيوب, click the following webpage, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts since a while, زيادة مشاهدات اليوتيوب which means they now show up in search result pages. This lets your brand be displayed in search results for branded searches on more than just your company website. It's even more effective. Individual tweets from Twitter were initially indexed and included in search results as well which gave another means for your content to rank in search. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.