Five Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent times, many businesses have yet to make use of it. This is especially important for companies that are investing in SEO. While the benefits of using social media are not immediately obvious, they are vital for SEO aid. There are many reasons to consider the use of social media in your online strategy There are five main advantages of it to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long time now. If people tweet, share, like, comment or شراء متابعين تويتر share the content, this is called a social engagement. A piece of content that has more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to decide what people find most useful and what their algorithms consider good quality. Content can be immediately indexed in the event that it's receiving lots of social interaction.

2.) Link Building
It's been a long time when you could solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs must perform link building in using the old-fashioned method by creating high-quality content that is worthy of linking. But how do you reach websites that are willing to link to your website if you ask them directly, which is an "unnatural" link building method? Social media can help. Social media allows you to expose your content to of relevant groups of people who may be influenced to link to it when it's worthy of linking to. These users will then promote your content to others, increasing your influence.

3.) Content Amplification
The quality of the content you publish, it's unlikely to get much traction unless you amplify it. Marketing via email can be great method to boost the content you create, but it won't get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you post your content to your followers, they'll spread it to their own followers when they find it useful. These people will then promote your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Social media is a great way to increase brand شراء متابعين تويتر awareness and amplifies the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website as well as helping by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they appear on search result pages. This allows your business to show up in search results for your branded searches on more than just your own website. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results, too which gave another means to ensure your content's ranking in the search results. That was only temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.