Five Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, most firms haven't yet begun to profit from the potential of it. This is especially true for companies that are investing in search engine optimization. While the benefits of using social media may not seem immediately obvious, they are vital for SEO support. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major شراء ساعات مشاهدة يوتيوب search engines have been using online conversations as part of their algorithm for ranking for quite some time. Social engagement occurs the time when people share, like, comment or share a tweet about content. The more social interactions a piece of content is able to get, the more social signals you send to your website. Search engines look at these social signals and consider it an indicator of quality when ranking content. This allows search engines to know the most popular content and what algorithm they believe to be as high-quality. Content can be immediately indexed in the event that it's receiving lots of social interactions.

2) Link Building
The days of going out and soliciting websites to link to your site. With the advent of Google's Panda and Penguin algorithm SEOs must do link building using the old-fashioned method by creating high-quality content that is linked-worthy. But how do you reach websites willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media can help. Social media lets you share your content with people who are willing to link to your content, if it is worth linking to. These people may also be able to share your content with their network, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it's unlikely to be popular in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your content , but it can only reach those in your marketing list. Social media lets you reach new audiences with your content. Once you share your content, your following will also spread it to their networks when they are satisfied with the content. This will cause them to also share it with their friends and increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand awareness, all of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. The creation of these co-citations via social media will help improve Google's trust in your company website as well as helping with branded search queries.

5) Social Indexing
Since search engines index social media sites and display them as search results. This allows your company to show up on search results when you type in branded search queries , which is more than just your company website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well which gave another means to ensure your content's ranking in the search results. This was just temporary for a few months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.